Is Your Content Marketing Right?

Is Your Content Marketing Right?

Is Your Content Marketing Right

 

“Content Marketing provides 4x the ROI of our traditional marketing spend.”Julie Fleischer

Given this thought, wouldn’t it be great if you can make your content marketing effective? 

So if you have started marketing your business online, you may be interested to know if it is working to your advantage. 

How do you know this? Let’s begin. 

 

Assess your KPI

Before embarking into anything that requires an output, you should always set indicators of success. 

You may have several goals in mind. Some of which are:

  • Increased web traffic for brand awareness
  • Increased sales through shopping carts
  • Increased leads through contact forms
  • Increased client engagement through the blog comments

Identify your goal and use it as your benchmark in measuring the success of your online content. 

Now, if you are new to content marketing and unsure of the indicators to use, here are some suggestions:

 

Content mapping

It is good that you are gaining audiences but to gain audiences from different areas of your scope is better. To do this, it is important to track your geographical reach. This will make you more aware of areas where your content marketing works and where it needs improvement. 

 

Heat mapping

Do you think merely getting views amounts to raising brand awareness? What if your 10,000 viewers engaged only at a single page in your website for 10 seconds or less? Does that increase your brand awareness? 

This is when heat mapping helps. In advertising, heat mapping is used to know the spot where audiences make more engagement. Nowadays, various software is available to track if all your pages are getting viewers and where engagement is more concentrated.

 

Social engagement

Another thing you may want to set as an indicator of success is your website’s social engagement. Do your posts get shared on social media platforms? Do people talk about your brand online? Are you gaining enquiries? 

These questions provide more valid proof of engagement than views. Since more people talk about your brand and ask questions, the more your brand sells. It indicates that you are actually attracting interested parties on your website. 

These are just some of the KPIs to assess to tell if you are doing your content marketing right. More key performance indicators are available to measure your improvement. In M Business and Marketing Solutions we aren’t just designing a website, we find ways to make it sells.

What’s more to know if you’re on the right track?

 

Understand that content marketing takes time

For content marketing to work, you must give it ample time. This means waiting for several months before you see the results. 

So if you give up on content marketing after just several weeks of poor engagement, you might have a wasted investment. As a popular saying in the business world goes, “A man who stops advertising to save money stops the clock to save time”. Therefore, it is best to be patient.

However, if you can’t afford the hassle of managing your content, you might need a good content marketer to help you out. Talk to us today and see what we have to offer.

 

Conclusion

To be able to track whether you are meeting your goals or not is very important in process that requires investment. Good thing that success in content marketing is something you can very well observed given the right expectations. 

Shifting to content marketing is a wise decision to make in this changing economy. With more people consulting the web for their needs, you’ll meet more potential clients online. Just remember that content marketing has its unique qualities which must be utilised for better result.

How blogging improves SEO

How blogging improves SEO

How blogging improves SEO - Mbusiness Solutions

 

Do you know that advertising your products or services on newspaper ads might still be effective back in 2010, but not today?

If this is the case, what is the trend that has taken over the marketing industry?

The answer is marketing through the WORLDWIDE WEB.  Therefore, gaining more knowledge on how you can use the “web” for your business will gain you a step ahead of the rest. 

Today, you’ll learn about how blogging helps in making your website rank online. But before we begin, here are some things that you need to know.

 

What is SEO?

 

The web is like a virtual marketplace. People search the web for the things they need, things they want to know and things that matter to them. What makes it engaging is that almost everything is a click away online. 

So if you venture the web to sell your products or services, you may also want your page to be accessible to your potential clients. However, creating a website for your business will not automatically get you, visitors.

Why?

Because there are millions of website floating in the world wide web, today. Sadly, your website will also be floating out there if you don’t do anything about it. 

 

What is SEO

 

That is when SEO comes in the picture. By optimising your site, pages and content, you are reaching more people who might be interested in what you are selling.

Now, how does blogging helps with optimising your page?

 

Blogging and SEO

 

“Cultivate visibility because attention is currency.” 

You might have heard of this quote from the author and marketing consultant, Chris Brogan. This holds true with managing business websites. The more content your website offers, the more it will be searchable online. 

Although, just placing various contents on your website will not optimise your page. Worse is that you’ll get lesser views and it might also be difficult for search engines to index your page. Relevance and helpfulness of your contents have a lot to do with optimising your page.

Why do we always mention “content”? 

It is because when we talk about content, a blog post is one of the best options. Here’s why: 

 

A blog can make room for keywords

Since a blog is more of text, it allows you to include as many keywords as possible. Using keywords is necessary to have your page indexed in search engines. They also beacon interested audiences to your website. That’s why creating a relevant blog post is essential to reinforce online visibility. 

 

A blog can offer more information

In order to index your page, search engines make use of site crawlers. Their role is to go over the uploaded content online to gather information used for indexing. Since blogs offer more readable information, indexing websites containing blogs is easier.

 

A blog can use links 

Utilising links is one efficient way to gain visibility online. It works like referrals in our physical world. Providing links in your content will lead the viewers to other sites you wished them to see. Blog happens to be convenient in placing links.

 

Conclusion

In reality, optimising your website to gain

visibility is not a day’s work. It requires time and constant effort. Therefore, starting early will really help. 

Should you wish assistance with managing your website? Talk to us today.