Hi! Mike here from MBusiness. This week we’re talking about Tiktok. Go join me.
I want to talk to you about Tiktok. It first started with India banning Tiktok in their country and if you know anything about web development and those sorts of things, India is always at the front. They know their stuff.
We also know that Donald Trump is also banning Tiktok. But how does that affect us? How does it affect the world? So what’s going on?
Well, we normally do follow America. So I wouldn’t be surprised if Tiktok is also going to get banned in Australia.
What’s all the big thing about Tiktok?
Well, it’s pretty much about a Chinese Government, you know the communist party has this thing that they’re able to access data from companies. Of course, TikTok is a Chinese company and so that means they can access our data. They can access U.S. data. They can access everybody.
So the US is banning TikTok starting on September 20. They have seen whether or not they can sell before then. And that’s exciting! That is very cool, especially for some of the big players, I think. Because if you look at these social media platforms:
You know Zuckerberg owns Facebook and Instagram,
You’ve got Microsoft who owns LinkedIn
Of course, you’ve got Google who owns Youtube and all those sorts of things
You know there could be another Big Player that jumps in, maybe Apple.
Apple has given some sort of idea around that. I think they may have put an offer in or whatever else, who knows? But right now, you know I think the first step which I heard on the
news this morning, and this is going to be interesting, is that TikTok is planning to sue Donald Trump.
So that’s where we’re at.
How does that all workaround for marketing and what’s going on in social media? I think one of the best advice I have heard, you know through the weekend I’ve been listening to a lot of social media podcasts, emails are your only safe bet.
At the end of the day, your email your collection, which is your customer’s emails, is really the safe bet on all of this. I mean at the end of the day, Facebook could go down or anything but your emails are always going to be solid. So always remember that one of the alternatives right now to TikTok is your emails.
Another exciting news! You may have seen it.
If you go to search in your Instagram, you’ll see brand new reels. Reels is very similar to TikTok but right now, I don’t think it’s got the same fun ability and the same community as TikTok. So let’s just see where that goes.
Youtube is also bringing out a new one coming at the end of the year. It’s called Youtube Shorts. Let’s see how that goes and it’s coming out of the end of the year. That’s going to try and rival where TikTok’s at so they’re the sort of replacements.
Hopefully, there’ll be something completely new that’s going to take it. But as I have said before, what’s really important is that you continue doing what you’re doing. But you should also just always remember that email is the most important thing. The more collection of emails the better.
I sort of got that this week thinking. “Man, I need to build my email marketing again and looking at those sorts of things again.”
So that’s basically it. I’d love to hear your thoughts. I’d love to hear what you think about this whole TikTok saga. Thanks for listening. Talk to you very soon.