Hi, welcome to Mike’s Marketing Minutes. This time around, we’re talking about the new Facebook Business Inbox. That’s coming to messenger, so let’s get into it.
Hi guys. It’s Mike here from M business and Tradie Directory Australia.
Today. I want to talk to you about the new thing that’s coming on, which is the business inbox. What is that all about?
Well, it’s Facebook. The Facebook Business Inbox is pretty much adding to your normal messenger.
These days, a lot of people are on Messenger. Most people are on Facebook Messenger. What Facebook is doing is they’re going to add the business inbox into your messenger app.
Why is that such a big deal?
It’s a big deal for a lot of people. I handle a lot of businesses. I manage a lot of people’s Facebook. Often, I’ve got to get in touch with a lot of my clients to say, “Hey, did you know you’ve got a message on Facebook? Did you know you’ve got a message here? Did you know that you’ve got a message and you haven’t responded to it?”
It’s the most frustrating thing because you’re so busy doing the business sometimes. This is especially true with Facebook. Because it doesn’t seem to give notifications. It doesn’t seem to give things. So if you do have a message, you don’t know.
Not everybody has Facebook for Business App on their phone. I would encourage you to get the Facebook for Business App that is on the phone. It’s completely for us as a business manager for Facebook or for Facebook pages.
But this is going to be different, the reason why it’s different is most people get a notification on their messenger. When they have someone who contacted them, that’s pretty much it.
It also says in the article, although it hasn’t come out yet, not in Australia. It has come out in the US. It is saying that you’re going to be able to put in reminders and things for you to actually respond to those customers.
So that’s pretty much it. Facebook is constantly changing the way that we do business. Facebook is always pushing it forward and always making it easier.
I don’t know what they’re going to do in the future. That’s what I’m looking at because Facebook’s Mark Zuckerberg also owns WhatsApp. He also owns Facebook Messenger and he also owns Instagram Messenger. There were some rumors a little while ago that they were going to merge all three together. Not sure if that might be a bit of a good thing or that might be a bad thing. But anyway, the most important thing is that people are contacting you.
I have seen a big sort of search on Facebook. This is not only for Facebook engagement but also in Facebook inbox messaging to a lot of my clients. I am not sure about you. If you’ve got any questions about the business inbox, if you’ve got any other questions that you want me to cover in these Facebook lives, please comment on the area below and I will catch up with you very, very soon. Have a good afternoon. Bye.
In the last session, we talked about how to go through basically a fine-tooth comb to look at your outgoings and looking at what is relevant. I’ve got a really good tool to use. I’m not definitely a bookkeeper. It’s not my forte, but we’ve been using it and it’s called CashBook and it’s on Zero.
WHAT IS CASHBOOK?
Basically what it does, is it allows for an automatic bank feed to flow into the software which tracks our personal bank accounts and credit cards. Olivia has been doing it. It’s been amazing. It’s pretty much like Zero where you can see all the transactions. It gets everything in together and handles the reconciliations and all that sort of stuff. You can really see where all the money is going.
Now, some of the things we found, it was like, NO, we don’t spend that much money on personal things. So this is for personal. This is really looking at your outgoings, even for your personal. And, uh, some of the subscriptions that I found was pretty full-on, especially iTunes. I think because I have so many subscriptions for different things like YouTube and Premium and all these sorts of things.
I was like “WOW”! I went through my subscriptions list on the app store and I’m like “ Wow! I didn’t know. I still was paying for that!” Like everybody, you know, these little tiny subscriptions really add up over a 12 month period. So you really can reduce a lot of your costings just through subscriptions.
RENEGOTIATE WITH YOUR SUPPLIERS
The second thing that you can do to, bring down these outgoings is renegotiate with your suppliers. Once you have worked out the supplier you want to work with then it’s time to renegotiate. Go back to your landlord.
In these times crazy times, a lot of people are renegotiating. It’s time to renegotiate. If you’re in a situation where you can get a better deal somewhere else, you don’t even have a contract yet then start looking around. It’s absolutely crazy how you can actually reduce your outgoings.
How do you do that? It’s pretty easy. You just go and ask! That’s pretty much it. But check over your suppliers and check over all of the outgoings and how you’re doing it. You can go out and you can sell more. You can get more enquiries, but often if you can just reduce your outgoings, it’s like making two or three sales. That is depending on what you’re selling.
Final Words from Mike’s Marketing Minutes
I hope you have enjoyed it. If you have any questions just put it in. If you have any questions about CashBook, I can get Olivia to have a chat to you. You can talk to our bookkeeper. I think you’ve got to be on Zero or like a bookkeeper who can actually give it to you. We pay, I think it’s 10 bucks a month for it. And it basically pulls everything in from our credit cards, from our personal account and our business account and everything into a spreadsheet. Then you can really see where everything goes and what everything’s doing rather than doing it old school, in a little bit of paper.
Hope you enjoyed it. Have a great afternoon. And I’ll catch up with you very, very soon.
Hi today on Mike’s Marketing Minutes, we’re talking SEO. We’re talking SEO audience. Join me now. Here we go.
Hi. It’s Mike here from M business and Marketing Solutions. Today, I want to talk to you about SEO audits and when I talk about SEO audits, you probably had people come to you and enquire if you need to do an SEO audit on your website. You might even get these call from overseas or an email telling you that your page is on on the top page of GOOGLE n your chosen keywords.
I always laugh at these requests because the majority of times, they don’t even know what your keywords are. So when I’m talking about keywords, I talk about the search terms on Google. So when someone is searching for you, let’ say you might be a carpet layer or might be an electrician. These queries could be electrician SunShot guys, Dale electrician, you know, those types of terms.
So the first thing with the SEO audit, before I even tell you what an SEO is, is that it’s really important that you know what your keywords are and that’s paramount to everything that you do for Google.
If you’ve been in business long enough for your particular industry, you’ll know what they are. So that’s the first thing. So when someone comes to you and says, you’re not on the first page of Google, you have to ask them, what is my search term? That’s the first thing.
The second term, an SEO audit is pretty much like taking your car into a mechanic. They’ll do some diagnostics about certain areas. Now the three areas of the SEO audit that I focus on, and a lot of other people focus on is:
Now you might’ve had some salesperson, maybe a directory salesperson or someone come in and they give you this long list of an SEO audit. And they say, Oh, your website’s not doing well. And you look at it and you go up.
SEO ON PAGE
I haven’t got a clue. I have not got a clue. So let me sort of break it down with what an SEO audit and what you sort of are looking for. The first thing with the SEO on-page is pretty much there. This means your meta descriptions and your title tags. You know you’ve got a heading one, a heading two, a heading three. It’s exactly a seminar on a website. So these are your areas that are really important.
But also now, on-page is also about mobile-friendliness. It’s also how it goes down into the different mobile devices. So that’s on-page.
Off-page are links that go outside the page. You know the links to other things. These are the directory submissions and blogs.
The thing is you’d get somebody from overseas that would put your links in everywhere and then, of course, what came into play with Google is they penalize people for doing that. So, you know, it’s really important that if you get to do OFF-PAGE links, it’s important that those links are from an authority.
That’s not only it, it’s really, really good to know if it’s safe. You can still use directories and things like that. That’s okay. You might be able to use social media and things like that. They could be suppliers’ websites. So an OFF PAGE SEO. So if you’re actually going to be doing like at an off-page, it includes references. And so these are backlinks. That’s the word? So backlinks. And so if you do, if you ever had an audit from, from a directory or somebody who’s trying to sell your SEO, they’re going to say, “Oh, there are no backlinks.”
So there might be dodgy backlinks. So there might be this or it might be that. So these are the areas that you really have to look at.
And of course the third thing is content strategy. Now with Google, it’s really, really important that you are posting across onto social media. That you’re doing good blogging and that you’ve got what we call seeded content. So you’ve got content on the website to have your keywords.
Now you don’t want to be able to put too many keywords into the one page called keyword stuffing. There’s a real art in SEO and how to rank for your keywords. If you want to know more about it, give us a call. I’d love to have a bit of a chat to you about your SEO, what you’re doing and how you can do it. Great talking to you today. Have a great day.
Today is a little bit impromptu. I mean, I am out and about doing things, which is fantastic.
But today, I want to talk to you about how to optimize your business more effectively.
A lot of people want to make more money.
A lot of people want to be able to get their business to the next level.
Sometimes they think “Well, if I sell more, I can make more profits.” But there is a little tiny thing that that waived on, which has been amazing. And that is what I mean by optimising your business.
WHAT DOES OPTIMISING YOUR BUSINESS MEAN?
When I talk about optimising, what I’m talking about is getting your business and looking at your outgoings.
Why is this important?
Because if you can reduce your outgoings, you make more profit. But you need to be a bit careful with this. Don’t say it like some accountants do, “money crunches”.
You’ve got to see it more in a marketing sense because when you see it with a marketing eye. You got to work out what is going to bring money to you. Cut certain things that are not going to be good long term. So now, what I’m talking about is this. To increase sales, it’s important that we focus on the right marketing strategies.
KNOW WHERE YOUR ENQUIRIES ARE COMING FROM
So now, what I’m talking about is this: To increase sales it’s important that we focus on the right marketing strategies.
In the last post I did, I talked about “where do your enquiries come from?” This is pretty much very similar because the first thing you want to do within marketing is this, “You want to know where your enquiries are coming from.” When you find out where your enquiries are coming from, you can ditch those other things that really are a waste of time.
You know what I mean? You might be having a newspaper ad or you might be doing something that doesn’t. I’ve got some painters that have done newspaper ads for, you know, forever and ever, and ever, and ever. Some still work with these newspaper ads but I’ve had a few painters this year say that it seems like it stopped working and they’re looking at other things like Google, like Facebook and those sorts of things.
These are the things that you can really optimize, but you’ve got to know first whether or not your marketing strategy is working for those areas. As I said last time, one of the most key areas that you need to know is to ask.
OPTIMISE YOUR STAFF
But the other things that you can do is about optimizing time with your staff.
When I say optimizing time, if you are a business owner like me, I know every single part of my business. If I say for instance, I get someone to do something, I’ve already done it and I know how long it’s going to take. I know the steps towards it. That means I can backtrack the task. I can actually look at my staff’s working hours. I can look at the people that are doing my work. And I say, hang on a minute. Why is it taking you three hours to do this? So why is it taking you 10 hours to do this when it should be only taking three hours? What’s the go here? And you know, if you’re a tradie and if you’re in the trades, you can look at your staff and you can see, hang on a minute, he went out and did this, and it’s taken him this long?
You can really optimize that time with your staff. It’s really important to optimize your time with the staff.
GO THROUGH YOUR BANK DETAILS and OUTGOINGS
The other things that you can do is just go through your bank. One of the things that we did, especially at the start of this COVID-19 is this, we’re thinking what’s going to go on with everything. We went through our bank statements, like a fine tooth comb.
We went through every single payment that we had and we sort of worked out, okay, do we need it? Yes! Can we get a better deal some way? Yes! You know what I mean? And it goes on and on, but I think the biggest thing for us is really looking at ways to save time. Because time is money and that’s really optimizing your business. So, you know that’s the first thing you need to do.
Number one, as I said last time, ditch out what is not working or change it. Adjust it to make it work. The second thing you need to do is to look at all of your outgoings. You need to look at what you’re actually spending. You need to really look at all those elements and really get a fine tooth comb type of area in your outgoings. Because you know if you’re paying like 50 bucks a month for some weird subscription, you know that 50 bucks could go into your pocket. And sometimes that 50 bucks is not 50 bucks a month. Sometimes it’s actually more like $50 a week that you could have coming into your bank account.
FINAL WORDS OF ADVICE
So, yeah, that’s the first thing. So the first thing is to optimize where your enquiries are coming from, optimize your bank account and the details and, and work out where things are going there. Thirdly, optimize your staff time. Optimize where they’re wasting time. Optimize the areas, especially if you’re a person who’s done the job, you’ll know all the tips and you’ll know all the secrets. Sometimes what we can do, we can get so busy with other things and other circumstances we forget about how to optimise our own business. So go back over the systems, go back over what your staff do and even what you do. How can you do it differently? You know, like simple things, even with your own time, like if you’re a tradie and you’re doing deliveries, or if you’re doing certain things. Work out the deliveries and where they are to be delivered to. If you’re going to work, work out where you’re going to be in a certain suburb. You know what I mean? You can optimize it in that way: saving your time and all the areas. I hope that makes sense.
But I want to encourage you to go through your business. Go through everything and be able to work out ways with a mindset of making money, not in a mindset of scrimping. I’m talking about ways to improve your business and why it is not only that. We talked about your staff and how to improve their actual roles and the bits and pieces. I hope that helps.
We’ll talk to you a lot more. If you’ve got any questions about that, you’re more than welcome to message me and then we can go through it. I’ve got some great tips that I’ve done for my own business that I can help you with. You have a great afternoon. Talk to you soon.
Today on Mike’s Marketing Minutes. We’re talking about why content is KING. Join me now.
Hi, it’s Mike here from M Business and Tradie Directory Australia. Today. I want to talk to you about content Is KING. Good old Bill Gates said this. I think it was back in when was it? Back in 96, he said, “Content is King.”
What he was talking about was the future of the internet, the future of what was happening and pretty much what he was talking about and what a lot of people talk about when they say Content is King. They’re talking about good quality content, which helps with your ranking and helps with your engagement. It helps in all those sort of areas.
So that’s what I want to talk to you about today. It’s about your content. Again, we covered it on Tuesday. It’s a little bit about content marketing. Today, I want to talk to you a bit more. But really, the first thing that good content does, especially on your website, is it helps you rank on Google.
If you can be an expert in your field and you’re giving good content on your website, then you’re getting good. You know, you might be writing blogs or you might be putting different things up. Google will rank you. Google will give you a better tick because you’ve got good content. And you know, each page needs to be full with information. The more information that Google can read then the better off you are.
So content is King, but with Google, it’s consistently putting content in. The second thing when it comes to content is King, especially for Google, is that they want you to post on social media, not only anything but things that are relevant to the same industry that you’re in. These are things that go back to your website and content that is from experts of bigger companies as your self that you can reference yourself with. Google will give you a bit of a tick with that.
So what’s crazy is that if you’re putting a blog up on your website and then you’re posting it across onto Facebook, Twitter, Instagram, you know, Google My Business is wonderful. Now Google my business allows you to post even video.
If you’re putting it onto LinkedIn, if you’re putting it onto Pinterest, any of those sorts of things, Google’s going to give it a tick. This is fantastic. So content is King, but you know what else? Content is also King on directories. So if say, for instance, I’m not talking about spending thousands of dollars on directories. I’m talking about putting your information on Yelp. Putting your information on certain directories that really can help with your content. I’ve got a great little trick. I did it for a digital agency for us. There was a certain critique and a certain area that I really wanted to get onto that first page. And so what I did was I found all the directories that were ranking on that page. I went to those directories and I submitted my details in there. And guess what? Content then allowed me because I was ranking with those people. They gave me a tick. I went under the first page of that. So that’s one thing.
The next thing is the reason why you give good content, especially on your website, especially on social media, especially on email marketing, as something else that we talked about the other day, even on live videos like this, is because it builds rapport with people that you may not be or have sold to. And why do you build rapport? You build rapport because building rapport builds trust. Now I sold a website, it was a little while ago and I didn’t even know the lady.
She rang me up and she said, “I saw you online. I saw different things. I know what you guys do and I liked different things.” Even before I even spoke to her, she knew about us because we gave good content and so giving good content allows you to build rapport. It allows you to build trust. And then it also allows you to keep in touch with your regular customers. Often these are the people that watch your lives. They’re the people that watch or look at your posts because they’ve actually been one of your customers.
One of the great things to do, especially with content is to take pictures of their jobs and then actually tag them. If you’re friends with them and if it’s business, that’s great. If you do business to business, it’s awesome because you can tag that company into your post. Then everybody that or might be a friend or if it is for a friend, it’s not for a company, but if you can tag a person into a post, it means all their friends will see it. So if you were a painter and you tagged the person who you actually painted for and they make a comment, it means all their friends will see it. And again, good content. That’s what it’s all about.
So content is King. Thanks, Bill Gates. And we’ll talk to you guys later.