What Is Word Of Mouth Marketing?

What Is Word Of Mouth Marketing?

word of mouth marketing


Was there a time in your life when you had a wonderful experience at a certain coffee shop and then tweeted about it?

Or, have you tried telling your friends about something that you had just experienced?

Well, these are just examples of WORD OF MOUTH MARKETING (WOMM).

WOMM is a way of spreading details. This is where customers or users share their experiences with a brand via the internet.

 

Social Media and WOMM


In this Social Media era, WOMM has already proven its efficacy in conversion. In fact, M. Nick Hajili has written in the
International Journal of Market Research,

“Trust, encouraged by social media, significantly affects intention to buy. Therefore, trust has a significant role in ecommerce by directly influencing intention to buy and indirectly influencing perceived usefulness.”

Statistics also show that more than half or almost 75% of consumers identify word of mouth as a key influencer in their decisions whether to try or not the brand.

WOMM can actually help grow sales without the ad spend, build a community not a commodity and create more funding. 

 

How to use WOMM?


More than giving a wonderful customer experience, try the following:

 

1. Create A Trigger

Give your customers something memorable — an experience or a feeling that they cannot find elsewhere. 

This will help them remember you in a positive way and talk more about you. And this is where the referral process starts.


2. Make Use Of Visual Triggers

Create an amazing and unique website that will capture people’s attention. 

This trick will make them share your business online so others will be able to see it.

Need help in updating your website? Send us a message or call us at 1300 798 020.

 

3. Create Something Unique

Think out of the box. Create something different that will encourage people to spread the love. 

Think of some ideas or ways that other businesses haven’t done yet to win people’s hearts.

Learn more about the social media marketing services we deliver. 


4. Encourage Generated Content

Content generated by your business’ followers, customers and users can be more shareable, powerful and engaging more than your company photos, videos and updates.

Engaging to your follower using a two-way conversion can push them to talk about you in social media. And there, they can start endorsing and referring you to their family, friends and loved ones.

You can have a social media competition using a certain hashtag or give discounts for every post according to the criteria you have set.

 

5. Ratings and Reviews

Use feedback to convince people to buy and try your products.

According to a Customer Review Survey,

  • Consumers read an average of seven reviews before trusting a business – up from six the previous year.
  • 85% of consumers trust online reviews as much as personal recommendations
  • 49% of consumers need at least a four-star rating before they choose to use a business

 

That is why it is important to collect and display honest reviews of your products and business in many places, whether in social media posts, marketplaces, websites and others, to let everyone know about it.

 

6. Referral Program

Giving a systematic referral can actually make customers move and introduce you to others in order to win the reward.

You may give a reward of:

  • Discount on his/her next purchase
  • Gift certificate for referring people
  • Freebies on his next order
  • Or simply pay people for referring people

 

Do you wish to refer a friend to us? Learn more about our 2019 Sale

 

Word of Mouth Marketing is indeed a strong player to grow your business. Give your customers a quality experience and use these ideas to boost your business. Share your thoughts with us. Comment in the box below. 

Reasons Why Social Media Is Damaging Your Business

Reasons Why Social Media Is Damaging Your Business

Reasons Why Social Media Is Damaging Your Business


Social Media is indeed a great marketing tool nowadays.

It can help so much to meet your goals as a marketer from: 

  • Conversions
  • Engagements 
  • Brand awareness

However, when misused, social media can also be the reason for a business not to succeed.

According to Hubspot, a developer and marketer of software products for inbound and marketing sales, 71% of consumers do their purchase through social media referrals and 62% check at reviews.

Here are things you need to avoid when posting on your business’ social media accounts:

 

Lack of Cybersecurity

Small businesses are most victims of phishers who hack social media accounts and steal you and your customers’ information. 

With this, make sure to secure and update your cybersecurity yearly to avoid social media embarrassment. Consider training your employees on how to identify phishing and other social engineering attacks. Also, see to it that there are three or more people who have access to your social media accounts to avoid a single person post and lock your accounts.

 

Absence of A Content Calendar

Have a consistent content circulating in all your social media platforms to meet your goals and gain your customers’ trust. 

Create a content publishing schedule in order to have a professional and regular posting schedule. 

Poor planning can probably hurt your business. So it is best to plan ahead! Should you need help, send us a message

 

Incompetent Customer Service

In case you do not know, social media is a customer service medium. It has become the venue for customers to engage with brands. Also, social media is the place where people complain and share their bad experiences about a certain product or brand.

You might only want to receive positive reviews and good comments but bear in mind to always treat your customer right and still give a positive response when he or she throws negative feedback.

 

No Proper Guidelines

Mistakes happen and negative feedbacks come.

Create a social media plan that serves as your guideline when a negative situation arises. These are the things you need to prepare:

      • A template to be used in various scenarios.
      • An escalation shortcut for your SMM (social media manager)
      • Brand guidelines.
      • Establish guidelines around privacy and confidentiality so your customer associates and SMMs will know what they can and cannot disclose.

As a social media marketer, you don’t just post anything on your social media platforms. Use social media properly to keep your business going.

Learn more about the social media marketing services we deliver. 

How To Improve your CTR in five steps

How To Improve your CTR in five steps

HOW TO IMPROVE YOUR CTR IN FIVE STEPS

Click Through Rate (CTR) is a perfect metric to utilize when measuring the success of your strategies. It helps analyse the real interest of your website’s market. Aside from showing you who visited your site, CTR can also specify your site’s growth pattern.

Metric, such as CTR, is really one of the factors to consider when trying to get your website stand out among others on the internet. So, let’s find out how to improve your CTR and gain benefits from it. Read on:

 

 

1. Up-to-date Content

If you want to increase your CTR, consider having an updated content.

Good content is very important in increasing traffic, especially when it comes to SEO. Good content can attract more visitors to your website and can retain the old ones. 

Remember that content loses relevance with time. That is why it is important to feed new content to keep your CTR rates high.

 

2. Optimize URLs

You might have overlooked optimizing URL, but it is actually another factor to improve CTR. 

In SEO, the construction of URL is critical. Each part of the URL has significant meaning picked up by humans and search engines. 

URL should have the keyword and other vital information that informs the guests what the content is about. URLs that aren’t that long or misleading can lead to high CTR by great margins.

 

3. Powerful Meta Descriptions

Meta descriptions are short texts that inform the visitors about the content. These texts can be seen below the title tag. 

You get the assurance of having an improved CTR if you have a great meta description. 

The meta description should have at least 150 characters containing useful information about your content. Keywords should also be included in the texts to have high visibility.

 

4. Long-tail Keywords

If you want to increase the CTR of your websites, you should have long-tail keywords.

These keywords are composed of three or more words. They accompany the short words also known as seed keywords. Long-tail keywords provide more information about the content and can help visitors find the specific information they need. 

 

5. Great Headlines

Headlines and titles are prioritized in the world of marketing. 

The headlines give the readers an idea of what to expect in that specific content. Consider these things when making headlines that can result in high CTR rates:

      • Create short headlines that are easy to read
      • Headlines should be written uniquely
      • Include keywords
      • Create headlines that prompt action

If you are eager to find ways to improve CTR, follow these five steps that are proven and tested in this digital age.

September 2019 Google Core Algorithm Update

September 2019 Google Core Algorithm Update

5 SEO Mistakes | The Reasons Why You're Losing Your Customers

Just recently Google has released an update to its core algorithm for September 2019. 

This update includes modifications to the foundation of Google’s ranking algorithm. The September 2019 Core Update can actually be applied globally since it touches markets and search indexes.

Read on to find out new information, analysis and other things that you need to know about the Google Update.

 

The Roll-out

 Google has already announced in advance the release of the core algorithm update through their Google Search Liaison Twitter feed. This update can affect the main workings of the ranking algorithm.

On another tweet of Danny Sullivan, Liaison Officer of Google Search, he gave few details about the update and said that the roll-out would take a few days to be entirely completed.

For the year 2019, Google selected a new communication plan for its Google Updates. The said update started in the month of March and June.

 

Impact & Analysis

There are no chances yet to make real conclusions about the impact of the Google September 2019 Core Update. In fact, the previous Core Update in June 2019 doesn’t show any consistent trend. 

However, there are reports from the Twitter SEO scene saying that financial and healthcare services have been affected. Search Engine Land’s Barry Schwartz created a poll on twitter asking who have seen changes in rankings after the update.

As of now, Google is still doing its fine algorithm adjustments for customer issues including money and health.

 

How SEOs and Webmasters Can Act

Google released a post on its Google Webmaster Blog last August 2019 talking about the changes to the algorithm made by Core Updates, and how SEOs and webmasters can act if affected by a Google Core Update. 

You might notice your ranking drops after an update. Don’t panic. The changes made are concentrated on improving the evaluation of content. The said changes also show that websites that were recently poorly overlooked, or not given enough attention, now perform greater and vice versa. 

Here are some recommendations made by Google for SEOs and webmasters whose websites are affected by a Google Update:  

  1. Focus on offering only the best content
  2. Consider questions about these four aspects when auditing a website:

 

  • Presentation. Do you have a well researched and produced content? Do pages load appropriately on different devices?
  • Quality. Does the website contain original and quality content? Does it have an appealing page title and description? 
  • Competitive Comparison. Does the website provide an added value when compared to its competitors? Does the content satisfy the user’s expectations?
  • Expertise. Is the content reliable? If you are going to ask yourself, will you be trusting the website?

 

Answer these questions as honestly as you can. Then compare your website to your competitors especially on the quality of the content they offer.

5 SEO Mistakes | The Reasons Why You’re Losing Your Customers

5 SEO Mistakes | The Reasons Why You’re Losing Your Customers

5 SEO Mistakes | The Reasons Why You're Losing Your Customers

Wondering why you’re losing your customer even if you have everything set up on your online store? Maybe because you don’t recognise that you are making these 5 SEO mistakes that are a vital part of running a business online.  This article will help you understand these 5 SEO mistakes and avoid losing your customers again.

 

Mistake #1: Not optimising your website for it to become mobile-friendly

 

Did you know that the number of mobile users in Australia is continuously increasing in number? Yes, and almost around 7 to 10 billion searches (per day)  come from Google. Thus, making and keeping your website mobile friendly is critical for it to be visited by these large number of people.

 

What should you do to optimise your website? Consider these:

 

  1. Ensure that your site’s content is not on horizontal scrolling (squinting) only. That’ll be hard for mobile users to navigate.
  2. Boost your page’s loading time. Make sure it’s quick enough because no one would like to wait for a page that’s been taking a lifetime to load right?
  3. Keep everything easy to find such as your product page, price lists, order form, and subscription list. This will make your customers at ease as they won’t need a map to find what they’re looking for in your website.
  4. Try your website on your own mobile phone to experience it first hand. Make sure that your buttons are working well and your website is easy to navigate through a mobile phone.

 

Mistake #2: Not fixing or eliminating broken links 

 

How would you feel when you got directed to a page of nothing after clicking the link that said it has what you need? Frustrating isn’t it? This will most likely cost you to lose your customers. It shows unreliability for your page and that’s bad for your business.

 

See to it that if you’ve changed a URL that’s connected to your website, make an update on your main page. Broken links can occur if the URL is changed without updating it on the main page. Make sure to always keep track of your website’s links to keep it reliable for your customers.

 

Mistake #3: Not getting the most out of your “Google My Business Page”

 

Google My Business page is, yes, owned by Google, of course. That itself already makes it indispensable for SEO. if you don’t have this page yet, here’s what you have to do:

 

  1. Sign up here.
  2. Make sure to provide all necessary information about your business such as the address, contact number, URLs, pricing, and map.
  3. Add images that are relevant to your items or category.
  4. Use local keywords that are most related and significant to your listings.
  5. Always keep track of your listing because customers can edit them.

 

Once done, ensure to create ads or post to promote what are your business offers.

 

Mistake #4: Not making optimal use of voice search

 

One of the biggest trends in SEO is – ta-da! – Voice search!

 

In fact, there’s an increasing popularity rate of virtual assistants like Alexa, Siri, and Google Assistant. It’s no wonder since most people these days want to take things on the easier side.

 

Good thing is, optimising voice search is just a pint of a beer. Let us show you the ropes.

 

Think like a customer. Voice search can be used in specific ways such as – asking a question. Now, think of the questions that will most likely bring customers to your website.

 

Keep these things in mind:

 

  • Keep attention on long-tail keywords like Where, Best, New, Top-rated, and How to.
  • Ensure that your page loads quickly so it’s easier to find by voice search.
  • List down and answer the most questions that can be asked about your products and services, then answer them on your site. You can also use the questions as your keywords.
  • See to it that you incorporate local keywords in your title and meta descriptions. Most often, searches come from the locals, so don’t forget to include your city’s name or words like “near me”. It’ll help your website to be filtered on the top of search engine result page.

 

Recreate your website content with voice search (as much as possible) to attract more customers in your way.

 

Mistake #5: Not taking notice of your review section

 

Reviews from your customers are significant to your website’s integrity and reputation. Customers often rely on the review section in their quest to finding the right purchase or the right shop to deal with. This helps them to get to know how dependable your services and products are.

 

If you were neglecting it for long now, you might not be noticing that your customers are shooed away because of this. Now is an ace time to take your reviews seriously. Here’s what you can do:

  • Check if your business information is accurate and updated
  • If you have regular customers, ask them a favour to give a review of your products and services
  • Assign a person (if possible) to handle and respond to both negative and positive review real-time.

 

Tip: You can ask help from professional writers to write a review about your business then feature it on your website and social media accounts. This will boost your business’s integrity and reputation thus you will gain your customer’s trust and attention.

 

SEO might be constantly changing but with round-the-clock checking and modification, you can secure your business is working in its tip-top shape.

 

Fix these SEO mistakes now and avoid losing your customers again.

 

 

Do you need professional SEO assistance?

Call us now at 1300 798 020 or visit our website and send us a message today.