Was there a time in your life when you had a wonderful experience at a certain coffee shop and then tweeted about it?
Or, have you tried telling your friends about something that you had just experienced?
Well, these are just examples of WORD OF MOUTH MARKETING (WOMM).
WOMM is a way of spreading details. This is where customers or users share their experiences with a brand via the internet.
Social Media and WOMM
In this Social Media era, WOMM has already proven its efficacy in conversion. In fact, M. Nick Hajili has written in the International Journal of Market Research,
“Trust, encouraged by social media, significantly affects intention to buy. Therefore, trust has a significant role in ecommerce by directly influencing intention to buy and indirectly influencing perceived usefulness.”
Statistics also show that more than half or almost 75% of consumers identify word of mouth as a key influencer in their decisions whether to try or not the brand.
WOMM can actually help grow sales without the ad spend, build a community not a commodity and create more funding.
How to use WOMM?
More than giving a wonderful customer experience, try the following:
1. Create A Trigger
Give your customers something memorable — an experience or a feeling that they cannot find elsewhere.
This will help them remember you in a positive way and talk more about you. And this is where the referral process starts.
2. Make Use Of Visual Triggers
Create an amazing and unique website that will capture people’s attention.
This trick will make them share your business online so others will be able to see it.
3. Create Something Unique
Think out of the box. Create something different that will encourage people to spread the love.
Think of some ideas or ways that other businesses haven’t done yet to win people’s hearts.
Learn more about the social media marketing services we deliver.
4. Encourage Generated Content
Content generated by your business’ followers, customers and users can be more shareable, powerful and engaging more than your company photos, videos and updates.
Engaging to your follower using a two-way conversion can push them to talk about you in social media. And there, they can start endorsing and referring you to their family, friends and loved ones.
You can have a social media competition using a certain hashtag or give discounts for every post according to the criteria you have set.
5. Ratings and Reviews
Use feedback to convince people to buy and try your products.
According to a Customer Review Survey,
- Consumers read an average of seven reviews before trusting a business – up from six the previous year.
- 85% of consumers trust online reviews as much as personal recommendations
- 49% of consumers need at least a four-star rating before they choose to use a business
That is why it is important to collect and display honest reviews of your products and business in many places, whether in social media posts, marketplaces, websites and others, to let everyone know about it.
6. Referral Program
Giving a systematic referral can actually make customers move and introduce you to others in order to win the reward.
You may give a reward of:
- Discount on his/her next purchase
- Gift certificate for referring people
- Freebies on his next order
- Or simply pay people for referring people
Do you wish to refer a friend to us? Learn more about our 2019 Sale.
Word of Mouth Marketing is indeed a strong player to grow your business. Give your customers a quality experience and use these ideas to boost your business. Share your thoughts with us. Comment in the box below.