How To Prioritize Your Time

How To Prioritize Your Time



Hey there! It’s me, Mike from M Business and Marketing Solutions. Come and join me for another of Mike’s Marketing Minutes.


For today, our topic is about how to truly prioritize your time. It’s a short week you see. On Easter Monday, we’ve got ANZAC Day and we only have three days to make it work. That’s why this session is all about prioritizing time. It’s about focus and consistency.


Now, let us start…


For Australia, this is a short full packed week. There’s the Easter Monday, Today’s Tuesday, and Thursday is ANZAC Day. weekends here and the biggest enemy of a busy week are interrupters. Those people who interrupt and waste your time.


With interrupters, your week might just go by and you’ll end up asking where your days have gone. Where did it all go? I’d lie to break down how you can avoid this.


How can You Prioritise your Time?


First, you can start breaking down your things-to-do into categories. For example,


  • Find what time is your peak time. – this is the time where you cannot be disturbed. It is where you need to be most focused and do your work.


As for me, I’ve put up a Do Not Disturb sign on my door during these times.


Second, analyse your every task very well. Try writing them down one by one and create a step by step list. Check or slash out a task once done. If there’s a task that is left – continue on them on your next day.


Keep in mind the SMART goals – Specific, Measurable, Achievable, Realistic and Time-measured. Use this to effectively achieve your goals for the day.


Then for the third one – Identify external factors that are just really wasting your time. This will help you eliminate interrupters and become prepared for them. You can create an interrupter log if you want to keep a record of those things.


Interrupter Log


Olivia created an interrupter log and it really did show the things that are interrupting us. Make sure to take note of the main interrupter. This way you get aware of the things, people or situations that waste your time.

Then fourth – Allocate your tasks with time. Use a time table or a diary of appointments. Create a time allocation per task. Just keep it ideal and real. You may have lunchtime as your break.

If you don’t know where you’re at – take a little break, breathe and look at these four things again. Find, Analyze, Identify then Allocate.

Hopefully, you can have a fantastic week ahead through this technique. See you again for more Mike’s Marketing Minutes. Talk to you again soon!

The Difference between Lookouts and Strategic Alliances

The Difference between Lookouts and Strategic Alliances



Hi, it’s Mike here again from M Business and Marketing Solutions. Come and join me again for another of Mike’s Marketing Minutes.

For today, we will talk about the difference between lookouts and strategic alliances.

You may not be aware of this but let me enlighten you on this. Within the marketing industry, there are specific sources you use where all your leads come from. May it be from referrals, social media ads or straight direct marketing.


But do you know that lookouts and strategic alliances are the greatest ones you can use to advertise your business? If not yet, let me help you.


What are Lookouts?


Lookouts are the people you meet personally. It might be from a coffee shop or book store. You can share your brochure or your business cards. Olivia and I did that when we first moved in Toowoomba. We out cards everywhere to gain referrals even from coffee shops.


Just let me clarify this, we get the referrals not from the persons in the coffee shops but from the cards we placed there. After that, we took things to the next level. We made a deal to a person that if he knew someone who needs to create a website – just ring me up and I’ll give him $150 if it’s a closed deal. That’s your lookout.


What is the Strategic Alliance?


On the other hand, the strategic alliance may not involve money. It can work two-way. You give them something and they’ll give you back the favour. It’s like they can refer you then you’ll refer them too.


For example, for us, it can be an IT Company that don’t do web development – they can refer us and in return, I can endorse their products and services. We have the same type of customer and line of business. We scratch each other back. With this, you might get into something fantastic.


You might be a builder and you got an ally whose a renovator that needs to renovate a driveway – they can call on you. Words of mouth is a great way to get people to know you. You can work together with them. This will depend on what type of business you are in.


Try teaming up with other companies that are in the same line of business as you are. Both of you can benefit each other.



Hopefully, you have enjoyed this and you can use this in your future business transactions. May you be able to join me again on my next video. Talk to you again soon!