Building website is not enough, it is equally important to be discovered by users when they search your website or keywords related to your business. This is where Search Engine Optimization comes in. Search Engine Optimisation is what will make the difference between your site being noticed or not being seen at all. Even to the point where if you do not show up on the first 3 pages of any search engine for your target market, then you might as well not exist at all. SEO involves making sure that your site is "optimised" in the most efficient way so that Google and other search engines know exactly what and who your content is targeted at. Not only this, but also that you are put in front of other authority sites within your industry to expand your scope and authority according to the Search Engines.
When creating your website, we optimise your site. We encourage all of our clients to take the opportunity for the periodical marketing meetings which gives you thorough information about exactly how your website is ranking for your search terms from the search engines like Google, Bing, MSN and Yahoo.
Most companies would describe Search Engine Optimization (SEO) as an art, but we say its about core engineering and calculative approach through website development. And developing an effective SEO campaign involves getting small but important elements right, both on your website and off it.
For us the SEO does not start with your website, it starts with your business. Before looking inside your website, we understand your business, your competitors, background information related to your website on internet and the current search engine environs for your industry. We take up keyword research, conduct in-depth competitor analysis , analyse your business goals before starting actual SEO campaigns .
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