No matter who you are or what industry you work in, there are some marketing truths that will always hold true. In this post, we’ll cover five of them – so whether you’re a tradie or in a completely different profession, be sure to keep these tips in mind!
1. You need to be where your customers are – online and in person
Are you engaging with your customers on their turf? You should be – both online and in person. Here are some tips to help make that happen.
According to a study by Forrester, 78% of consumers start their product research with a search engine. So, if you’re not there when they’re looking for information about your products or services, you’re missing out on a huge opportunity to reach them. But simply having a website isn’t enough – your website also needs to be optimized for search engines so that it appears near the top of the results list.
In addition to being online, you also need to be where your customers are in person. Attend trade shows and other events where they’re likely to be, and set up a booth or table where you can talk to them directly. Give away free samples or promotional items, and make sure your staff is knowledgeable about your products and services so they can answer any questions potential customers may have. By engaging with your customers on their turf, you’ll create more opportunities to sell them what you have to offer.
2. Word-of-mouth is still the best form of advertising
Word-of-mouth is still the best form of advertising, according to a study by research firm Nielsen. The study found that 92% of consumers trust word-of-mouth recommendations from friends and family more than any other form of advertising. This is good news for small businesses, as it means that building a strong word-of-mouth marketing campaign is one of the most effective ways to reach new customers.
3. Quality trumps quantity every time
When it comes to service, quality is always better than quantity. This rings true for companies and their customers alike. Customers appreciate when a business takes the time to provide a high-quality experience. In turn, businesses that focus on providing quality service are more successful in the long run. Quality trumps quantity every time!
4. Relationships are key in business
When it comes to business, relationships are key. Building strong connections with clients, colleagues, and other professionals is essential for success. But how do you form these relationships and make them count? Here are some tips.
One of the best ways to build strong business relationships is to get involved with your community. Join local organizations or networking groups, and attend events where you can meet new people. Getting involved in your community will help you form connections with like-minded individuals who might be able to help you reach your business goals.
5. It’s always better to give than to receive
When it comes to business, the old saying is true: it’s always better to give than to receive. In fact, there are a lot of reasons why generosity can be beneficial for your company. Here are just a few of them.
- Giving sets the tone for a positive, productive work environment
- It’s contagious – when people feel appreciated, they’re more likely to give back
- Giving helps build relationships and trust with clients and customers
- It makes employees feel valued and appreciated
- It can help you get what you want in business dealings
So be always GIVING. It’s an asset you should never forget, even when doing business.
Finally, don’t forget the importance of communication in building successful relationships. Communication doesn’t just mean talking; it also includes body language and sending clear signals that indicate that you are interested in what the other person has to say. By using these tips, you can start building powerful relationships that will help your business thrive.