Ethical vs Unethical Digital Marketing Toowoomba Tactics

Everyone wants to get the number one spot in both Google and Bing for their chosen keyword.

It’s not a big surprise, especially for someone who knows the benefit of being on top of these search results. Thus, the reason why they seek help from professional digital marketing Toowoomba agencies.

However, not all digital marketing agencies in Toowoomba deliver the results they expect. Some are only eager to increase their sales without carefully analyzing the backend of the website they are going to redesign.

Noam Judah, founder of SEO Melbourne shared his insights about such practices:

“Many businesses are already ranked organically on Google and some digital marketing agencies often pitch new design concepts, but in the planning and execution, strip away all of that previous valuable content and metadata that Google has previously indexed them for.”

“Agencies can also be too eager to sign on clients for an ongoing SEO campaign before checking the website’s crucial functions, like whether it is mobile friendly. Often, sales executives are driven by pressing monthly sales KPI targets to achieve, which comes at the expense of what is in the best interest of the client.”

With this in mind, businesses in Toowoomba should be more careful in selecting the digital marketing Toowoomba agency they are going to deal with. Otherwise, they may only fall prey to the unethical practices of some of these “bogus” agencies.

How to choose a digital marketing Toowoomba agency with ethical SEO tactics

One of the best ways to spot a digital agency Toowoomba that practices ethical SEO tactics is to look at their existing clients.

  • Are they able to rank the keywords set by these clients?
  • How long have these companies worked with this digital marketing agency in Toowoomba?
  • How are they being reviewed by organisations?
  • Do they have a local office you can visit or call for a meeting?

Consider these questions before hiring the services of a digital marketing Toowoomba agency. Better yet, check their website to know more about their services.