OUR BLOGS
Secure More Contracts: Proven Marketing Techniques for Tradies
In the competitive world of trades, standing out and securing more contracts can seem daunting. However, with the right marketing techniques, you can position your business for greater success. Here are proven strategies specifically tailored for tradies to help you...
The Importance of Regularly Updating Your Website for Trade-Based Businesses
In today’s digital-first world, your business website is one of your most valuable assets. For trade-based businesses, whether you're a plumber, electrician, or builder, maintaining a strong online presence can significantly impact your success. Regularly updating...
Instagram Tightens Privacy for Teens: What Business Owners Need to Know
Meta is rolling out enhanced privacy and parental controls for Instagram accounts of users under 18. As part of this overhaul, all designated Instagram accounts for teens will automatically switch to private by default, restricting messaging and tagging to those they...
Maximising Success in the Trade Industry via Multiple Sales Lead Sources
In today's competitive market, generating sales leads can make all the difference between a thriving trade business and one that merely survives. While many tradies rely on word-of-mouth referrals, there's tremendous potential in diversifying your lead generation...
Why Loyalty is the Key to Long-Term Growth for Mid-Size Businesses
According to Anurag Vasisth, CEO of Loyalty Now, modern loyalty programs go beyond points and rewards, providing "money-can’t-buy" experiences to foster deeper relationships and trust with customers. “Loyalty programs assist in creating deeper relationships by...
How to Avoid Discounting Your Services with Value-Based Pricing
In the competitive world of service-based industries, including contractors, mechanical services, and hydraulic repair services, it can be tempting to offer discounts to attract customers. However, discounting not only diminishes the perceived value of your service...
