by Mike Blayden | 18 Nov 2024 | Insights, Marketing Tips
The holiday season is one of the most critical times for businesses. With increased competition, brands need effective ways to cut through the noise and capture customers’ attention. Niche marketing, a strategy that targets specific, smaller market segments, can be...
by Mike Blayden | 8 Nov 2024 | Content marketing, Insights
If you’re a tradesperson in Australia—whether you’re a plumber, electrician, carpenter, or landscaper—your website is one of your best tools for attracting new clients and standing out in a competitive market. Simply listing your services might not be enough to...
by Mike Blayden | 17 Sep 2024 | Insights
According to Anurag Vasisth, CEO of Loyalty Now, modern loyalty programs go beyond points and rewards, providing “money-can’t-buy” experiences to foster deeper relationships and trust with customers. “Loyalty programs assist in creating deeper...
by Mike Blayden | 13 Sep 2024 | Insights
In the competitive world of service-based industries, including contractors, mechanical services, and hydraulic repair services, it can be tempting to offer discounts to attract customers. However, discounting not only diminishes the perceived value of your service...
by Mike Blayden | 23 Aug 2024 | Insights
In the world of business, the importance of continually feeding your sales funnel with fresh leads cannot be overstated. Jay Abraham, a renowned marketing expert, often uses the analogy of a Parthenon to describe a robust lead generation strategy. Just as the ancient...
by Mike Blayden | 23 Jul 2024 | Consulting, Insights, Search Engine Optimisation & Marketing
Consistency. It’s a word that often gets overlooked in the fast-paced world of business. Yet, it’s the secret weapon that can set your business apart and create lasting success. In this blog post, we’ll explore why consistency is crucial for business...
