by Mike Blayden | 13 Sep 2024 | Insights
In the competitive world of service-based industries, including contractors, mechanical services, and hydraulic repair services, it can be tempting to offer discounts to attract customers. However, discounting not only diminishes the perceived value of your service...
by Mike Blayden | 10 Sep 2024 | AI NEWS
A great idea alone doesn’t guarantee business success. Entrepreneurs must understand their market, differentiate from competitors, and be aware of trends in sectors like healthcare, sustainability, and AI. The healthcare industry, especially digital health, is growing...
by Mike Blayden | 23 Aug 2024 | Insights
In the world of business, the importance of continually feeding your sales funnel with fresh leads cannot be overstated. Jay Abraham, a renowned marketing expert, often uses the analogy of a Parthenon to describe a robust lead generation strategy. Just as the ancient...
by Mike Blayden | 23 Jul 2024 | Consulting, Insights, Search Engine Optimisation & Marketing
Consistency. It’s a word that often gets overlooked in the fast-paced world of business. Yet, it’s the secret weapon that can set your business apart and create lasting success. In this blog post, we’ll explore why consistency is crucial for business...
by Mike Blayden | 12 Jul 2024 | Conversion Marketing
Introduction Understanding where your leads come from can make a huge difference to trade-based businesses and hydraulic engineering firms. Imagine boosting your sales and streamlining your marketing efforts simply by knowing who is interested in your products or...
