What’s Your Why?

by | Jul 12, 2020 | Video

Hi! This week on Mike’s Marketing Minutes. I’m talking about the “why”. Why are you in business? Why do you do it?

I’m talking about W-H-Y! What is your why?


Let me give you an example. I met a lot of business people and a lot of business people are miserable. I don’t even know how they’re keeping their business. But successful business people simply just have this passion. They seem to have this enthusiasm. But most of all they have a thing called “persistence.” Now I remember starting in business years ago and man you know,


I used to door knock.

I used to door knock businesses.

I used to door knock to get sales, to get enquiries.



For me as a young guy trying to start a new business, I didn’t have the cash flow. It was the only way that I could actually do.



I’ve been attacked by two German Shepherds.

I’ve been attacked by four dogs at one point.

I had my clipboard, I was waking up and yelling at the top of my lungs. I’ve had a gun pointed at me. I have you thinking,


“Wait where were you door knocking?”




Once I went into a premise and it turned out to be an outlaw biker gang and all of a sudden all these motorbikes came roaring in and I was like oh what the hell! So but why? Why did I do it?



it’s because of the persistence. I knew the “me” and where I was. That’s what I needed to do to get the job done and you know you might be thinking today:


“I just don’t have it anymore.”

“I just I’m tired.”

“I don’t have that feeling of where my business is going and what I need and what I do.”


You know at the end of the day you’ve got to ask yourself,


“Why did you get into this business in the first place?”

“What gets you up in the morning?”


If you don’t have the answers to these questions, then you’ve got to go back. You’ve really got to go back to where it all started. You’ve got to go back and even refresh it. You know refresh, restart and renew the day.

refresh, restart and renew the day.


Look at it coming into where you are now. If you’re in business, it’s fantastic that you are in business. At this time in history, especially with what’s going on in Australia and the world at the moment, if you’re doing well in business that’s fantastic and I want to really support those people.


If you need a hand with getting to that next point or if you need a hand with that refresh we are at the end of a phone call. That’s us!


Hey! Let me know what’s your “why” today? Put it in the comments below.