Trends may come and go. You may follow it or not. But, it is important to know all about them when deciding for what design to consider for your website this 2020.
Here are some elements you may wish to consider:
Push Notifications
Notifications on devices like phones and tablets are useful to notify the person about something that he or she can relate to.
So when adding this, make sure that you know your target audiences and their needs. It is necessary to configure the subject and frequency of notifications in order to help the users and not scare or annoy them.
NOTE: Some people may be easily annoyed with push notifications. So it’s best to know more about your target audience before adding this to your website.
Adaptive Design
It is a must for all web pages to be readable and appealing on any screen. This is the reason why adaptability is one of the major requirements of web design this 2020.
Amongst the different screens, which should you prioritise?
It is important to focus on mobile phones since more and more people are now using their mobile phones to search for stuff online. Secondly, check the browser window used by your users and ensure your website works perfectly on all of these, too.
How to make it simple and convenient for your online users?
Ensure the following key components of the web page is present on your website’s mobile view:
- About Us
- Contact Us
- Products/Services
- Shopping cart
Include Video
There is no substitute for videos. Users do not usually stay long on the site but they are willing to spend two to five minutes of their time or more to watch only relevant videos.
Statistics show that 96% of users watch videos to know more about the product, 79% also said that it was the video that convinced them to purchase the product and 84% of managers are convinced that it was the video which helped them to increase traffic on site.
Meanwhile, here are some of the things you need to consider when adding videos to your site:
- The duration should not be more than 5 minutes.
- The message of the video should have relevance about your product or industry.
- Maintain simplicity and stick with the main message in order not to bore the users.
- Avoid putting to much clips and texts.
Add Chatbots
Chatbots are cheap and they can respond instantly and are available 24/7. However, they cannot understand sarcastic messages and can’t even appropriately answer the questions that are being asked for first-time users. So just ensure you have a dedicated person who is ready to answer online queries.
Otherwise, indicate the time when a person will be ready to answer their queries.
Practice Minimalism
Maximise your use of white space. This means utilising a minimum number of colours and buttons on your website.
Studies show that simplifying the interface of your website makes it easier to navigate. Thus, try to get rid of hidden navigation bars, shadows, and fancy font varieties.
The easier it is for people to read your message, the better it will be for your business.
Conclusion:
We have more than 10 years of digital marketing experience. We are happy to help redesign your website this 2020. Complete our online form and we will reach out to you. Otherwise, call us on 0447 776 970.
