Why You Need A Search Engine Marketing Brisbane Company?
You’ll need a search engine marketing Brisbane company if you need to:
- Work on highly competitive keywords
- Conduct an in-depth study of your potential client’s purchase habit
- Rank your keywords on the top of Search Engine Page Results (SERPs) fast
This is the fastest way to move your page on top of the SERPs. However, you should be prepared with a budget to work on if you wish to move forward with a search engine marketing (SEM) campaign. Choose a search engine marketing Brisbane company who can efficiently implement these campaigns in a cost-effective manner.
Learn how an expert SEM company can reduce your advertising expense.
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Why you need a search engine marketing Brisbane campaign?
DID YOU KNOW THAT…
75% of users are never scrolling past the first page of search engine page results (SERPs). This means if you wish to get the attention of your target market, you need to see to it that your web page is showing on the top spot of Google, Bing, YouTube, Yahoo or MSN. Otherwise, your online marketing efforts will be a failure.
But how can you make this possible if you are competing with the big guys? Wouldn’t search engine optimization (SEO) be sufficient?
SEO strategies do not work overnight. Simply because there are many things to work on before your website can fully optimised. This includes:
- Restructuring the HTML codes
- Incorporating keywords into your content
- Adding metadata to your web pages
- Fixing the page speed of your website
- Creating and submitting a sitemap
You need to wait for months before you can see the results of your hard work. But do you have the luxury of time to wait for these results?
Sometimes you can, but most often than not, your answer is a BIG NO!
You need a faster strategy that will allow you to beat the big guys and rank on top of these SERPs. That’s why you will need an SEM Brisbane campaign.
When do you need to implement an SEM campaign?
You need an SEM campaign for your business if there is an urgency to promote one of your services in the form of
- Special Deals
- Bundled Packages
In some instances, you may even request for one if you simply can’t BEAT THE BIG GUYS amidst the huge effort you’ve done with your SEO campaign.
Because sometimes, you were simply too late in implementing your SEO strategies.
An SEM Brisbane expert can deliver an online campaign strategy for your business using the services of paid search ads.
This is a powerful tool that allows you to become visible in this oversaturated Brisbane online market fast and effectively. It even gives you the power to be precise with your target audience, which results in better conversions.
Where will these SEM Brisbane campaigns show up?
Have you ever noticed the sponsored links found on top of SERPs such as Google, Bing, Yahoo, and MSN?
These are the areas where your SEM campaigns will show up. It will appear in one or more of the following advertising platforms depending on your choice:
There are six types of Youtube ads namely:
- Skippable video ads (a.k.a. TrueView ads)
- Non-skippable video ads
- Bumper ads
- Overlay ads
- Display ads
- Sponsored cards
This is perfect for your business if you are looking to drive brand awareness and if your target audience is a user of this platform.
Bing Ads and Google Adwords Campaigns
Both Bing Ads and Google Adwords are considered PPC campaigns. However, these two PPC platforms have different reaches.
Bing Ads are mostly associated with unique territories and an older market reach. On the other hand, Google is more popular among the Millennials and the Generation Z population.
Talk to us to know the best PPC platform to use for your business.
Our team of experienced search engine marketing Brisbane experts specialises in performing SEM campaigns for the following service based industries:
- Hydraulic Companies
- Electricians and Refrigeration
- Kitchen Renovators and Cabinet Makers
- Mechanical Repairs
Our services include:
Developing a Campaign Strategy for your Business
We can set up your SEM campaigns on Bing Ads, YouTube, Google Adwords, Instagram, Facebook and other search engines. We:
- Define your campaign goals
- Geo target your campaigns
- Create the conversion tracking via Google Analytics
- Drive traffic to your website at the lowest cost-per-click (CPC) possible
Performing Keyword Research
We don’t just find keywords for your business. We find LOW COST but HIGH CONVERTING KEYWORDS that efficiently utilises your monthly Pay-Per-Click (PPC) campaigns. We:
- Set the budgets
- Manage the PPC keyword bids
- Find the perfect keyword match types
This maximises your share of impressions and click-through-rates (CTRs), thus increasing your conversion.
A/B Testing of Campaign Ads Copy
We create a winning copy that is in adherence to SEM text ads best practices. This means this is on message, on brand and designed to convert. This includes emotional triggers and proper calls to action, which results in more CTRs for your campaign.
Setting-up Tracking and Tools
Ultimately, we set up your revenue tracking and campaign conversions in Google Analytics and other SERP platforms and third-party tools. This allows us to get real-time data so we can easily optimise your campaign.
Let us take care of all these things. Schedule an appointment with us for you to set your expectations. Call us at 1300 798 020.
Search Engine Marketing vs Search Engine Optimisation
SEM Brisbane and SEO Brisbane are both digital marketing techniques that can help you rank on top of SERPs.
SEO utilizes the power of a keyword-rich website and cleanly structured HTML for you to be included in the first pages of these results; while SEM involves paying search engines to show ads about your business. This is a faster way of making your rank on top.
Read our SEO vs SEM blog should you wish to learn more about the difference between these two digital marketing strategies.
Your Search Engine Marketing Brisbane Partner | Call 1300 798 020
M Business and Marketing Solutions can help your business in:
- Creating a launch strategy
- Designing a brand strategy
- Planning a marketing campaign
- Expanding distribution channels
- Writing a marketing plan
- Calculating marketing ROI
Our services are not limited to providing SEM Brisbane solutions. We also deliver SEO, Facebook and Sales Training, Website Design and Development, and Business Coaching.
We also cater to other local regions in Australia for the following services:
- Search engine marketing Chinchilla
- Search engine marketing Dalby
- Search engine marketing Goondiwindi
- Search engine marketing Ipswich
- Search engine marketing North Brisbane
- Search engine marketing South Brisbane
- Search engine marketing Sunshine Coast
- Search engine marketing Toowoomba
- Search engine marketing Warwick
Complete our online form to schedule an appointment with us.