Plan To Smash Your Week

by | May 8, 2020 | Video



Hi and welcome to Mike’s Marketing Minutes. This session on Mike’s Marketing Minutes, we’re talking about how to smash your goals? 


It’s Friday. Have you done it? Well, guess what? There’s a new week next week and it’s a start of a brand new month. Let’s get into it.


Did you smash your week this week? I’ve been talking all week about goals. I’ve been talking about time management and really just want to know how you win. Now I know that Fridays is the best day to prepare for next week. And you know, I’ve got everything ready.



We’re having a short week. It’s four days. So, you know, I want to encourage you. It’s the start of a brand new month. How are you going to achieve your goals? 




I think the first thing that we really need to look at is whether we’re prepared. And when I talk about prepared, I always talk about three things.




Am I going to be on time? So time is really, really important. It’s better to be early than late.




I got to be on budget. Are the things that you’re going to do with all isn’t going to be on a budget?


You don’t want to overspend in anything that you do




And the third thing is, “Are we on track?” 


I think that’s all about what we’ve been talking about. 


Time management: whether you’re on time and really that’s it. I always think of what’s called the 90 day rule. The 90 day rule is what we do in the next 30 days. We’ll set up what we’re going to achieve for the next 90 days. So whatever the production that we have this month is going to set up for the next 90 days.


We are still in crisis. We are still pushing it through so that there’s no bigger time than ever to be able to push through in the next 30 days to see your 90-day goals to be achieved. So one of the things that I do to really see if the things are really going well is I have an app. It’s called TODAY HABIT TRACKER . Every 30 minutes I get a notification on my Apple watch that says, I am achieving my goals right now. 


The third thing, what do your customers say. Do you have a story that you have you’ve done recently? It can be a testimony or a testimonial that you’ve done for your customer and for what you guarantee your offer. That’s pretty much it. 




Because you know, I’ve already said before, I’m a bit of a daydreamer. I’m the true entrepreneur that has a different idea every single morning. So it’s important that you do whatever it takes to keep you motivated and keep you focused to achieve the things that are really important to you. Like we said on Wednesday, that progressive realization of a worthy ideal. You have to do whatever it takes to push through and to be able to do it. If you have to put an alarm on your phone, that’s what I’ve got. I’ve got alarms that say, what are you doing right now?



What, what, what’s going on? Are you achieving what you’re doing? Have you diarised everything? I think Friday is a wonderful day because what it does is to give you an opportunity to set up next week. It gives you an opportunity to look at your diary today before you leave work today or tonight or whenever So you want to do it? Whatever time you’re going to watch this live and look at are you ready for next week? Are you ready to kick my ass and bang. You know what I mean?


Sample Elevator Pitch


So the first thing that you do, is to introduce yourself. You may say, 


“Look! Hey, you know, we’re a digital agency. We’re not only a digital agency, but we also are a training organization. We help our customers over the last 12 years, gain more clients, get more leads for our customers. So what makes us a little bit different? Well, we get things done on time at a fixed price with no surprises. And at the moment, this is our offer. This is what we’re doing at the moment. We’re doing X, Y, Zed. Um, we’re very, very excited. Our customers are very, very excited. We’ve been working with a lot of our customers the last eight years and, and you know, I’ve got some great stories that I like to share with you. One particular client has this …”


That’s pretty much 60 seconds. That’s all you need. That’s what it is. And you know, really just for me, it’s then leading this 60-second conversation into the next thing.


How to Close Your Elevator Pitch?


What is an alternative close? 


Do you know when would be a good time to catch up? Tuesday or Wednesday? Morning or afternoon? 


Book an appointment that they and you will be available. 


That is it, that is it. That’s, that’s the 60 seconds. It’s not rocket science. It’s supposed to be like that. 


So stand out! Get down with your elevator pitch because it literally is like, you’re in an elevator, you’ve got 60 seconds. You might even have less than 60 seconds. What is it that you’re going to say that’s going to make you stand out? 


Be Will Smith of The Pursuit of Happiness


You know, we just watched the movie the Pursuit of Happiness again. And I love that movie so much. You know, will Smith plies the pot off the would-be stockbroker. And I love the part where he took an opportunity. He had the Rubik’s cube and this guy was trying to do it and he knew he had a bit of a feeling that if he did the Rubik’s cube, he could stand out. He could be, you know, that next stockbroker he could get into the program. 




And you know, he only had a fixed amount of time because it was in the taxi between, you know, the work and where he was going to be dropped off. So he quickly did it and the guy just stood there and he just was mesmerized. He did something different.




Tonight, I want to encourage you in these tough crisis times, do something different. Stand out from the crowd. Have you enjoyed it, talk to you very, very soon. Hey, you got any questions? Please post some questions you’d like to know in regards to marketing what you can do for your business. I’d love to hear from you guys..