Have you ever thought of ways on how to know what your customers think of your products and services?
How about we show you a way to easily get reviews from your customers via Google My Business?
Yep, Google has it for you. Read on to learn more.
What is Google My Business (GMB)
Google My Business is a free tool from Google that can be used by businesses or organisations to easily manage their online presence, thus let their clients know more about them.
Google My Business Account (GMB) can help you in different ways, here are the following:
Reduce the cost of Google Ads
With GMB, you are allowed to use a location extension where your potential clients can see your business address and a map to it. You can link this extension to your account in Google Ads.
This helps reduce the cost per click on your business ads, because your potential customers can easily see your business details, thus, increase engagements and conversions.
Allows you to provide useful data and make it easy for you to get reviews from your clients
GMB lets you display relevant information about your business such as the following:
- Business name
- Office or store location
- Contact numbers
- Operating hours
- Your services/offers
With this, your potential clients can get to know and find you easier. GMB also has a section where your customers can leave reviews about their experience on your products and services. It’s one area which you can manage easily and even professionally respond to each review.
Makes your physical store easier to find
With numerous business offices, buildings, streets, and commercial spaces around, finding your store can become difficult for your customers.
But since GMB profile allows you to display your business’s address, contact numbers, and even a map for directions, it becomes easier to find your physical location. If your store can be easily found then it also means more customers coming in your way.
Increase your business’s search visibility online
Since your products and services information is displayed on your GMB profile, once a potential customer searches for things similar to it, your business website, location, and even contact number will appear on the search engine results page (SERP).
GMB makes your business searchable physically and digitally, thus, leads to higher conversion.
After everything that you can do with GMB, you may be thinking that this is expensive, however, to surprise you, it is completely FREE!
Yes, it’s free to use. Yey for that right, especially if you’re just starting out with local SEO.
Now, let us talk about how to get reviews via GMB from your customers and are reviews important?
How can you get reviews via Google My Business
Reviews from customers that experienced your products and services on-hand can have a great impact on your business, especially the good ones. However, negative reviews can show you where you need to improve.
It was stated in a published article in business Queensland that 84% of consumers trust reviews as a personal recommendation. So inviting your consumers to leave a review on your website will promote trust and confidence in your business.
To add up, the more good reviews that you get, the more your search ranking is pushed upward, thus, leads to more conversions and higher online visibility for your business.
Through Google My Business account, you can use a link that will direct your customer to a page where they can easily leave their comments. Now, you can send that link to your customers when you ask for their review. Just make sure to send it in the right time. Here at M business, we ensure to help you utilise every tool to encourage your customers to leave a review, thus, get higher conversions.
For further assistance, you can call us on 1300 798 020 or send us a message today. We’re glad to help.