The early bird does catch the worm, especially in the business set-up. So, if you think of planning a month before the holiday season starts, you better rethink your business strategy in Brisbane and Toowoomba. To help you, we have listed some tips that will help you get more sales this coming holiday.
Analyse your past data
Arm yourself with enough information. Start asking these following questions:
- What was your best sellers last year?
- Which was the busiest days and time of the holiday season?
- Which campaigns made the biggest impact on your sales?
- Where did the website traffic and inquiries come from?
- How did you measure last year’s success?
Analysing your past business data, you’ll be able to see if there’s any progress or success. You will also see the culprit behind your losses and gains in Brisbane and Toowoomba. Thus, proper analysis and tracking of your data is the first step you should consider in setting the directions for your campaign’s success.
Organise your products and inventory
Check your product inventory list. Organise them before hitting the holiday.
Make sure to check on the following:
- Do you have a new holiday theme for your website in Brisbane and Toowoomba?
- Do you have special holiday promotions, freebies, clearance sales, name/package personalisation, vouchers, charity donations, gift wrappings/boxes, or free shipping?
- Do your product suppliers close stores at a specific or at all holiday season?
- Do you have a backup supplier in case you run out of stock?
- Do you need to create new product categories on your site?
Incorporate these in your holiday campaign. Plan it in advance so you won’t be scrambling your schedules when the holiday season in Brisbane and Toowoomba begins.
Create a season’s campaign calendar
After you analyse which worked and didn’t work for you, create a campaign calendar for the holiday. This will include the dates for your promotions, channels to use, and goals for your marketing messages. Don’t forget to include:
- Printed posters
- Table talkers
- Seasons menu
That’s just the part one of our tips on how you can prepare your business for the holiday season. Read our next blog to know how digital marketing can help you with your campaigns.