BUSINESS GAME CHANGER 2019: How to Improve Your Business
Hi everybody, Mike here from M Business and Marketing solutions.
Happy New Year! Happy 2019!
This year can be a real game changer if you want it to be.
I want to give you some tips. I want to give you some ideas on how to make this year the most prosperous year.
You may have thought last January, oh I want to do this, I want to do that, I want to do this, I want to do that.
Let’s make this year different and that’s by:
- Making some smart calls
- Making some specific, measurable, achievable, realistic, and time measured goals
How do you improve your business goals?
So the first one, increase sales from new customers.
This is pretty straight forward. But how do we do that? I’m going to talk to you about that.
Secondly, increase the price of your products and services.
How do we do that? So these are just ideas, but I’m going to do some other videos, coming forward to talk about each of these things.
The third one, upsell your products and services to existing clients, to existing customers.
You might say, oh I’m just a one off, I just go in, I do what I have to do, and I come out. Maybe not. There might be something that we can do that gets you back in front of those people.
Number four. Decrease retention rates of existing and ongoing customers.
This is a really big one. You know, if you have regular customers last year, you may have had a bit of hemorrhaging, You may have lost a few customers that you had, and you may have started the business. You may have a lot of customers, and now you don’t have so many customers.
How do we stop that? Is there something in your business that can make that to go away? Or is it mainly because of the season, maybe it’s the industry? But let’s talk about that.
Number five, increase your conversion rate from the inquiry to the sale.
How do we increase the rate of sales that you’re actually getting?
What you should always remember?
There are two important things that we must always remember when we’re really talking about all this other stuff.
The first thing is, what is unique about you? Why would anybody want to go with you in the first place? That’s the first thing.
The second thing is, which is here, who are you wanting to target? What is your ideal client?
There are social media and the talk about avatars.
What is your client avatar? What do they smell like? What do they taste like?
But it really, it’s an old thing. You know when our business coach came to us and said who is your ideal client, I said well anybody who walks. Anybody’s got to business, I’ll sell a website to, anybody’s got a business. I’ll do that.
But then I realised that that’s not always the best way. So we want to really share in those circumstances.
So over the next few videos that we’re going to do, I’m going to talk about how we can focus on these things, to really make 2019 your biggest year.
It’s a game changer. It’s a game changer, okay?
Stay with me. You can also join our new Facebook group, it’s called Business Growth Tools. That’s where you’re going to get a lot more tips and tricks.
You’re going to also be able to get the people who are also in the same boat, who are wanting to grow their business, who are wanting to grow growth. They might have some questions, and you might be able to answer them as well. Stick with me, and I’ll see you in the next video. Thanks very much for your time.