Backlinks for SEO: Is it still in or not?

For almost a decade, the debate whether or not backlinks still matter or not is yet to end. You’ll see numerous discussions giving their points of view regarding this matter.

Today, we’ll highlight the points share by these SEO famous personalities and share our own piece of mind at the end of the discussion. Nevertheless, the decision to accept or not to accept our conclusion is pretty much left for you do decide. We are just here to share with you what we have gathered online.

Matt Cutts: YES
(Former Web Spam Team Head at Google and current Administrator of the United States Digital Service)

“Backlinks have many years of viable use left, however, the shift of search engine development is focused towards recognizing quality content and conversational search structure so that it can more effectively communicate with users like a “star trek computer”. He does confirm, however, that they will become less important in the coming months than they are right now, or were in the past.”

Brian Dean: YES
(Author of Backlinko)

Last year we analyzed 1 million Google search results. And we found that links impacted rankings more than any other factor.

Number of referring domains - SEO Marketing

Google Top 3 Search Ranking - SEO Marketing

Andrey Lipattsev: YES
Search Quality Senior Strategist at Google

In a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content:

“I can tell you what they are. It is content. And it’s links pointing to your site.”

So that’s the 3 YES we have found for you. How about the NO’s?

Quick Sprout: NO, rather focus on the user experience

If you can create the best product/service and write the best content out there, you will be helping users. Eventually, Google will see this, and your rankings will climb. You may not see the best results in the short run, but over time things will get

Eric Ward has created this content a few years back. It is the time when backlinking has been heavily criticised. But, we take his side when he stated:

“For every tactic you tell me is good, I can show you how it could be bad. For every tactic you tell me is wrong, I can find a scenario where it could be right. And this isn’t news. It’s always been this way. There has never been a shortage of link builders, but there has always been a shortage of content linking strategists who recognize search is just one piece of the linking puzzle and know what to do about it.”

There is truly no shortage of link builders up to the present. Why? Because it is an important element for any SEO campaign. Sadly, the BIG problem is how to get the right content.

We are running out of high-quality bloggers, content writers and guest posters. Thus, link building is said to be dying.

It may be dying, not because it is not needed, but only because we are seeing less and less high-quality writers who can create notable content that is worth reading.

So what’s our take?

Link Building for SEO is here to stay. The challenge is finding the right company who does link building the right way for you.

We are happy to let you try our services. Call us or send us a message via our FB page.

We’ve been doing this for over a decade and has almost a hundred of SEO clients in Brisbane, Toowoomba, Warwick, Sunshine Coast, Gold Coast and other cities in Queensland. Let us include your website into the pool of websites we help maintain at a very affordable rate.


Because we know how small and medium-sized business owners value every cent they’ve spend. We’ve been there. We understand.

Now, it’s time for us to take action and help you.

Call us on 0447 776 970.