8 Powerful Reasons To Use Video For Marketing
In order for your business to survive in the competitive market, you have to make sure that your brand stands out from the rest. You can convey your brand’s message through marketing. There are already a lot of methods for a business to market their products and/or services. You can choose from billboards, TV ads, magazines and more. Nowadays, professionals and business owners allocate a certain portion of their marketing budget in creating videos that promote their products and/or services. If you are looking for new marketing ideas, why not try video promotion?
Videos offer a lot of advantages and can be used extensively for brand promotion. You may be asking yourself now: “will I be able to do it?”, “do I have enough marketing budget?”, “is it really worth considering?” If you are still in doubt of the benefits of video marketing, here are great reasons why the use of video for marketing has been in demand these days:
PEOPLE JUST LIKE TO WATCH VIDEOS
One of the main reasons for the increasing use of videos for marketing is the fact that people like to watch different types of videos. Instead of reading news or articles, people would prefer to go to YouTube or stream videos on various websites. This is proven in the Business Insider report in which they indicated that people view more than 500 million hours of videos each day. If you plan on using videos for marketing, just imagine how many people would watch it. It can work wonders for your business especially when the video is created well.
REACH OUT TO MANY PEOPLE
With videos, you can reach out to a lot of people in just a short span of time. Unlike billboards in which you have to place an ad in different locations across the country for your ad or message to be seen by people, videos can be uploaded on 1 website and people from different locations will be able to view it. As you will not have multiple location placements compared to other mediums of marketing, you will end up saving a lot of money. There is also a chance that your video will go viral and gain a lot of views. This will help increase brand recognition.
CONVEY YOUR MESSAGE EFFECTIVELY
Videos appeal to several human senses. It makes use of our audio and visual senses which allows your message to be conveyed to the audience effectively. Through this, the people watching the video will have a better understanding of your video. When you compare it to articles, a person will have to read each word attentively and will have to really understand what they are reading. When you compare that to a video, your message in the video will require less attention from people yet the message can still be retained in their mind.
INCREASE TIME SPENT ON THE WEBSITE
When you add a video on your website, this will help decrease website’s bounce rate. The bounce rate is the percentage of users that visit your website and navigate away without even checking other pages. It is one of the factors that search engines look into for relevancy. The more time a user spends on your website, the lower your bounce rate gets. The lower the bounce rate, the more relevant your website to the keyword entered by the user. When you have a video on your website, users will be interested in watching it instead of going to another website. As they watch the video, the time they spend on your website increases.
MORE AFFORDABLE COMPARED TO OTHER MEDIUMS
There are various types of software that can be used in using videos. Some can even be used for free. If you would also like to invest on hardware for video creation, you can also purchase it for an affordable price. Because of these, producing videos has become much more cheaper. For those who prefer to hire a professional on video production, their services are also available in reasonable prices. You won’t have to spend a lot of money just to have 1 video produced for your company.
IMPRESS YOUR TARGET AUDIENCE MORE
People know that it takes a lot of time and effort just to create one single video. You will be able to impress and win your target audience easily as they will have an impression that you had spend much time in creating your image and in capturing their attention. We all know that first impression matters, making people trust you easily. This would really bring in a favorable image to your company.
HIGHER PRIORITY ON SEARCH ENGINE RESULTS
When you use search engines like Google, you may have noticed it that related videos are usually on the upper portion of the search results. Related videos are given a higher priority compared to audio, image or text files. Since videos have a higher priority, you will be able to pass your message to your target audience much easier. This will, in turn, help your website to rank higher on search engine results. Your brand will also become more noticeable to people, not just to your target audience.
GET MORE EXPOSURE
The marketing video you created will be there for a long time. As videos last, you can even reupload it with less hassle and expense on your part. And because videos last, your exposure also increases. With time, you will be able to get more views on your video and more exposure for your brand. Billboards and TV ads gets boring and die out in a short period of time. The opposite happens with videos, particularly viral ones. You will be able to take advantage of the benefits for many years.
People these days are always hungry for information. However, they are not as patient enough to spend more time on it. They want the information fast. With the use of videos, you will be able to convey your message quickly. You will be able to promote your brand, products and/or services in very little time. As long as your videos are well-made and organized, you will be able to reap impressive results from it. Consult experts and take advantage of this type of marketing method.