1. Make a marketing plan
If you’re a tradie (or tradesperson) business owner preparing for the holiday season, it’s important to have a marketing plan in place. That way, you can make the most of the busy season and reach your target market.
Here are some tips to get you started:
Start by assessing your current business situation
Determine your marketing goals for the upcoming holiday season
Brainstorm creative ideas to reach your target market
Create a budget and timeline for executing your plan
Finalize your plan and get started
Need help in executing these tips? Talk to Mike.
2. Prepare your website and online profiles for increased traffic
Are you planning to do any holiday marketing this year? If so, it’s important to make sure your website and online profiles are ready for the influx of traffic.
Here are a few tips to help get you started.
- Make sure your website is updated with holiday-themed content and graphics
- Update your social media profiles with festive images and messages
- Prepare your email marketing templates for the holiday season
- Plan out your holiday blog content in advance
- Draft a press release announcing your seasonal promotions
3. Train your staff in customer service best practices
This holiday season, make sure your business is ready for the influx of customers by training your staff in customer service. With a little preparation, you can make sure that every customer has a positive experience and leaves happy.
Here are some tips to get you started.
- Make a plan
- Train your staff on the basics of customer service
- Teach them about your company and its values
- Drill them on common questions and scenarios
- Give them practice with role-playing
- Reward them for a job well done!
4. Prepare a budget and stick to it
Are you gearing up for your holiday marketing? If so, it’s important to make a budget and stick to it. Here are some tips to help you get started:
- Understand your goals
- Set a budget and stick to it
- Utilize free marketing tools
- Research your competition
- Make a plan and be organized
- Have fun with it!
5. Review your processes and procedures
The holidays are a time of year when businesses large and small see a surge in sales. It’s also a time when customer service can be put to the test.
- Are your processes and procedures in place to handle increased demand?
- Do you have a plan for addressing common issues that may arise during the holiday season?
- Are you prepared for your holiday marketing initiatives? Do you have a plan in place, and are you following it?
Reviewing your processes and procedures now can help ensure a smooth holiday season for both you and your customers.
What We Have To Say
The holiday season is coming up fast and it’s time to start preparing your business for the increase in traffic. If you want more information or need help getting started, talk to Mike. He’s got years of experience helping tradies like you make the most of the holiday season.
Thanks for reading and happy holidays!
