Where do you get your enquiries from?

Where do you get your enquiries from?

Where do you get your enquiries from?

Hi everybody!

 

Mike here from M Business and Tradie Directory Australia. Today, I want to talk to you about where do your inquiries come from?

 

A lot of people say, “Look, my enquiries are completely word of mouth. That’s where it comes from.” Other people might say,

 

“Look, it’s from Adwords.”

“ It’s from Google.”

“It’s from Facebook.”

“It’s from my website.”

“It’s from my business cards.”

“It’s from a mail-out.”

 

HOW IS THIS IMPORTANT IN YOU MARKETING BUSINESS STRATEGY?

 

How do you actually know us a business? How do you actually clearly find out where it’s from?

 

This is a hard one, especially if you were doing multiple marketing strategies and a lot of the time all of it works. Let me give you an example.

 

You know a person who may be searching on Google. They might be looking for say a builder or they might be looking for a backhoe operator or whatever that they’re looking for and they see your details. And then it goes, Oh, hang on a minute. That’s the guy that I used before, or that’s the guy that my friend John gave me, you know what I mean? So then they ring up and they say, ”I’m wanting to book in, or I’m wanting to get this from wanting to get that.” And then you might ask them,

 

“How did you find us at all?”

“I met John and got you.”

“Oh yeah. Okay.”

 

Was it from Google? It wasn’t from John. So there are a few areas there. It might be a combination.

 

where do you get enquiries

 

It may be that you’ve done some remarketing on Facebook. So a person may have gone to the website based on Google. Then they’ve gone on to Instagram or Facebook and an ad is popped up.

 

“Oh, wow, that’s right. I went to that website or I did that. Or might not even remember that they’ve gone there and then they’ve clicked off Facebook. But originally it was from Google that went from Google to your website to Facebook”

 

So what is the best ways to find out? Look, technically, there are ways for you to find out where your enquiries are coming from.

 

Google definitely has a pay-per-click. They can actually show you when the person sent an email or rang, including the time when it happened and all those sorts of things.

 

There is actually a pod on your website where you can actually have a circumstance where you can see where links have come from to your website. So if you have a directory, the directory comes out and it gives you a big list of all of these. You know, “I got a click from this and they got to click from, and they’ve got to click from that.”

 

And you’re like, “Ah, is this correct?”

 

Well, you can actually go on the back of your website. If you want to know a little bit more about that, I’m more than happy to have a discussion with you about how to do that.  To be honest with you, the best way is to ask.  

 

Everyone has to have a system put in place. Every single enquiry needs to written somewhere, whether it’s a book or even if it’s something simple, something that you have filled in. So at the end of the month, all of the enquiries that have come in, you’re able to have a good understanding where it has come from.

 

Okay. So you got it from Google.

 

Do you know anybody else who’s had worked with us before?

 

“Oh yeah. My next-door neighbour and then I went to Google.”

 

So it’s from Google and it’s from the next-door neighbour and all those sorts of things. But at least, you know all of that enquiry is working.

 

You might have some advertising on a bus and the person saw it and then thought, I don’t know what the phone number is and then they went to Google or they went to Facebook. Do you know what I mean?

 

So asking is the best way. But what you could also do is in your enquiries, like if you do an advert on Facebook, you can do an enquiry.  

 

In one of those dropdowns, you can ask, “How did you find us? How did you come to be on our ad? How did you do that?” This is especially useful if you have a website because you can add that on your contact form. You can actually put, “Where did you find us and just add a drop-down so you can actually have that information.

 

WHY IS THIS IMPORTANT FOR YOUR BUSINESS?

 

The reason why I’m saying it’s really important that you know where your enquiries come from is this: Because if you just think it’s from word of mouth, or if you just think it’s from mail drop or whatever else? You wouldn’t know if these are working at the same time.

 

Where Did you get the enquiry from?

 

What happens if you are spending thousands and thousands and thousands of dollars for marketing strategy, but that strategy isn’t working? So, you know this is a big thing! Thus, I really believe it’s really important to ask every single person, “Where did you find us?” Where did you get the enquiry from? That’s pretty much it, but if you want to understand a little bit more about it, then give me a call. I’d love to have a chat to talk about it. That’s about it. Thank you so much for Mike’s Marketing Minutes and we’ll catch up with you next time. See you later.

Factors to Get You Onto the TOP 3 in Google Maps

Factors to Get You Onto the TOP 3 in Google Maps

Factors to Get You Onto the TOP 3 in Google Maps

Hi, it’s Mike here from M Business and Marketing Solutions and Tradie Directory Australia. Today, on Mike’s Marketing Minutes, we’ll talk about Google My Business. 

Now if you don’t know what Google My Business is, that’s your Google Maps and your position. I’m talking about how to increase your position and how to get on that first three blocks of Google My Business. Here we go. 

 

CONTENT

 

Google Maps!

 

You know it’s all about the top three when I talk about Google Maps. You know when we go to Google, there are three main sections in Google. 

 

Google My Business - Factors to Get You Onto the TOP 3 in Google Maps

 

The first part is your ads. The second part is your Google Maps. And the third part is your organic results. 

 

Now we’ve talked a little bit about the organic and today what we’re going to do is we’re going to talk a little more about how to get onto Google Maps. What is it all about? 

 

Well, first of all, the number one thing that you really need to do is to update your Google Maps. But you don’t know how to update your Google Maps?

 

If you don’t know how to access it. It’s really easy. You just go to business.google.com and you’re putting your details. There are other ways. Sometimes it’s better for you to go to your actual listing on Google Maps and it’ll  normally say something like, are you the business owner? Are you the owner? And you just click that. 

 

You have to make sure that you’re in the right company. But the most important thing is that you’ve logged in as you on Google. Because you don’t want to get this Google Map, the Google My Business account and then go, “Oh, hang on a minute. This isn’t my account.” That’s not good. So it normally takes about up to six, seven days or even up to two weeks to get the verification code for you to be able to get a hold of it. But once you’ve done it, there is so much that you can do within Google My Business. 

 

How to fix your Google My Business Page

 

So first of all, the main thing is to get the content. Right now, the reason why content is so important is because that’s where your services are. So it allows you to say what services these are. It’s a bit like keywords. 

 

Your keywords, like say for instance if you do air conditioning, so there might be three services. It might be air conditioning service, air conditioning repair and air conditioning sales. Then you want to be able to put in, which is most important, where you service,

 

It’s really important for you to really get these areas down the path. That’s the first area that you can get. 

 

Adding your logo

 

Now you’ve got to get your logo up. There are a few things that you need to work out with the logo. You need to make sure that the logo is square. You can use a program, you can use paint if you want. Put it in a square and then drag your logo in.  Canva is also a really good option to manipulate your logo and make sure it’s nice and square to upload in. 

 

So that’s the first thing. You can add content and all those sorts of things. 

 

Linking Citations

 

The second area is really linking citations. Now when we talk about citations, I’m talking about it’s really important that you have the same details in Google My Business that you have on your website. It should be the same contact details, the same email address, the same things. Because what Google does is to search across other areas. 

 

Citations are things like directories such as Yelp, Yellow Pages and those sorts of things. It can also be Facebook and those areas that you can think of. You can Google “Citations Australia”, which will give you a list of all the different citations that you should be on. 

 

But there’s a really good tip.  Search for yourself in Google. So I’m talking about your keywords. 

 

So you might say a builder. So you might go,  builder Toowoomba.  Let’s just say builder Ipswich, builder Brisbane or builder Sunshine Coast. And then what you do is then look at those types of directories that are on that first page. 

 

It’s a real good thing to have. Make sure that your details are in those directories. Those things that can really, really help with not only your SEO but also your Google maps. 

 

Do Regular Updates

 

Third thing: you have to update this regularly. So what’s wonderful about Google, Google My Business or Google Maps, is it allows you to add videos. If you’ve got a video that you’ve just done or even this video, I can post this across into Google My Business. It constantly changes it. 

 

You can also do SPECIALS there. Now what’s great about these sorts of posts is they do expire. So you want to keep doing posts in Google My Business and it actually will come up on the right hand side. So if you put in your details into  Google, your listing should come up directly in Google on the right hand side. 

 

Once you’ve done that, you just have to keep on posting. It’s really important that you’re constantly showing value and you’re posting across into Google My Business, which helps with your position. So the more that you do, again, it’s exactly the same with social media. It’s exactly the same with your website, too. Google gives you a tick of approval. 

 

SUMMARY of WHAT TO DO with your GOOGLE MY BUSINESS PAGE

 

So let me go back over that again. 

 

Number one was optimization. It was filling in your details, getting everything right, getting all your details right, exactly the same as you were. 

 

Number two was linking to citations. Make sure that the information on your Google My Business Page is exactly the same information you’ve got on your Facebook Page, on your website, on One Flare, or HiPages. Let’s say all those sorts of things. 

We need to make sure that it’s all the way through because when it comes to your reviews, did you know that Google will pull reviews from other places?Google can pull reviews from Facebook. It can pull reviews from other areas. So Google needs to know whether or not you’re the right person that’s actually there. So that’s the reason why it’s really, really important to get the same information as all those other places. 

 

Now if you’ve got testimonials, if you’ve got reviews in other places like Facebook, like One Flare, like HiPages, like the Yellow Pages, like all those sorts of things; it’s really, really important that they’re all picked up by Google and Google can read these based on all your contact details. 

 

Get REVIEWS

 

The fourth is to get more reviews. 

 

Reviews are like one of the best things that you can do in regards to Google Maps. Google wants to know that you are the best at what you do in the area. And so the best way to do that is to get Google Reviews. 

 

Now what you can do within Google My Business is this. There is actually a link. Well actually you can, you can do two things. 

 

You can create what’s called a short name within Google my business. So you want to make it easier to be able to post, but you can go into Google my business and you can actually do your short name. And then after you do the short name, you then can get the link for your review. 

 

So then guess what? You can put it at the bottom of your website. You can put it at the bottom of your emails. You can add it on a message that you can send out to customers. So that’s how you can really start to get those positions on Google Maps.

How Do You Respond to Your Enquiries

How Do You Respond to Your Enquiries

How Do You Respond to Your Enquiries

 

Today on Mike’s Marketing Minutes we are talking about: How do you respond to enquiries. Here we go.

 

Hi! It’s Mike here from M Business and Marketing Solutions. Tonight I want to talk to you about how to get more conversion in your inquiry. 

 

Someone who’s come off Facebook, maybe they come off a Facebook ad, maybe they have come from Google, maybe they’ve seen you somewhere and they’ve gone to your website and then they have given you a call or whatever way that person has got your phone number to give you a call. Then you know, where these people got your number to reach you doesn’t really matter in one sense. The most important thing is what happens when a person answers or when you answer the call. And I think this is like a real big thing that we have to talk about because you know, people say, “Oh, I get a lot of calls, but they’re all tire kickers” or “I get a lot of calls, but I can’t seem to get any styles.” 

 

Often it’s the way that we approach the actual goal that we get. First of all, Hey, you’re going to answer your phone. That’s probably the easiest way. But I’ll give you an example. 

 

FLORIST VICTORIA DISASTER

 

On Saturday, it was Bedlam. My mum’s in Victoria. I rang up a florist in Victoria and she just goes, “Hello” just straight up. Hello? I said hi. I’m wondering, “Oh look too busy right now. Call later on in the day.” and hung up. And I’m like, how’s that work? 

 

Like seriously, I’ve been buying flowers for my mum cause she’s in Victoria and birthdays. They’d be my go to big time for like two or three, four years. I’m not going to tell you who they are, but they’re my go to. And so all of a sudden I’m calling another FLORIST because this is a florist that I always talk to look at as a customer. 

 

I don’t care if every man and their dog is calling the same florist and all flowers are out. They were abrupt, they were rude, and they weren’t consistent to the other times that I called them. So for me, consistency within answering a call is paramount. And that also means consistency no matter who answers the call. 

 

DISASTER BOOKKEEPER PHONE RECEPTIONIST

 

So, you know, I’ve got another client every single time, like I’ve got this client every single time I called and I get this girl on the phone who is the bookkeeper. SHE SHOULD NOT BE ON THE PHONE. She should not be answering the phone. She should be nowhere near the telephone because SHE’s SO RUDE. And that is the first thing that people have when they come to your business. So the first thing that I want to say is, you need to have a consistent flow and you need to have a consistent call.

 

THE POWER OF BODY LANGUAGE

 

You got to say the same thing every single time. You’ve got to make it the same way. You know, when I answered the call I said,  “Hi, it’s Mike here from M Business.” You know what I mean? It’s that first thing and you got to smile. You got to have a smile on your doll when you answer the phone. 

 

When you talk about body language and you know, often people think it’s not so much if I’m on the telephone, people can’t really know what I’m doing or whether or not I’m happy or whether or not I’m sad. 

 

WRONG!

 

Body language goes by tonality and by what we hear. And often our whole tone and everything that we do changes when we use our eyebrows, when we use our eyes, when we’re smiling, when you smile and you get excited, your voice changes. 

 

So if you’re doing something completely different, if you’re busy, if you’re absolutely paved off with the world, that person’s going to know it no matter what. 

The thing that I can say to you is this, watch and make a real system about what to do when answering the phone. Like, what are you going to do every single time when you answer the phone. Make sure that if you’ve got a staff that they do exactly what you do because they are the representation of your business and do not let them answer, if they are horrible. 

 

I’m not saying that people who are not used to dealing with staff shouldn’t answer the phone, but you want to have that best person answer the phone every single time. So answer your calls with good manners. You know, apologize if you’ve been busy. “Look, I’m really, really sorry.  We’re flat out here. Do you mind if I put you on hold?”

 

It’s simple! But you have to be consistently friendly and customer service because I’m telling you now, like I’m really after Saturday trying to get flowers on Saturday, trying to get flowers for my mum. I don’t think I want to call that florist back even if I’ve been one of her regular customers for the past two or three years. 

 

Be cool with good manners. Be consistent when you answer the call and always follow up. And that’s what we’re going to talk about next time I talk to you. You have a great day.

How to Get on the 1st Page of Google

How to Get on the 1st Page of Google

How to Get on the 1st Page of Google

 

Hi, it’s Mike here from M Business and Marketing Solutions. Today’s session on Mike’s Marketing Minutes is all about how to get websites on the first page of Google. Join me now. 

 

Hi guys! Mike here from M Business and Tradie Directory Australia

 

Today I want to talk about the factors that are going to get your site on the first page of Google.  You know, we get so many mile. I can get you on the first page of Google. But, I think the first thing that we really need to know is what do you want to be like? What are your keyword phrases? Is it builder Brisbane? Is it, you know, all those sorts of things. 

 

I think before we find out what the factors are, it’s really about your keywords? That’s what’s really important! So today I want to talk about 10 things that really help with getting you onto that first page of Google. 

 

#1: MOBILE FRIENDLINESS

 

The first thing that’s so important is mobile friendliness. So is your website mobile friendly? 

 

Google now penalizes sites. They do certain things. If your site doesn’t come up mobile friendly wise. 

 

When I say mobile friendly, what I mean is if you go onto your mobile: 

 

Does it scroll nicely?

Does it sort of morph down?

Do you have a mobile friendly site? 

 

So you might have a normal site and then you have a mobile friendly site. 

 

If you have a WordPress site, if you have a Joomla site, if you have any sort of content management systems sites, they’re normally automatically um, if they’ve been made in the last two years, they’ve automatically moved into that mobile friendly. 

So that’s the first thing. Is your site mobile friendly? 

 

#2: DOMAIN AUTHORITY

 

The second thing is: Does your website have a domain authority

 

Now we can go through, you know, there’s a Moz hundred if you know anything about Moz, but if you have a Moz, you know, go in and search Moz, it’ll give all these factors and all these domains like a thirties and you know what goes into it. 

 

But I think one of the major ones with domain authority is how old the site actually is. You know, often people will come to me and say, “Look, I’ve got a brand new business. You know, I want it to be on the first page of Google now.”

 

SAMPLE CLIENT: FARM EGGS as a KEYWORD

 

I’ve got a client who’s an egg farmer. I said to them like three months before their chickens were hatched, you need to work on your Google presence. So even before they had chickens, they were appearing on the search results for their keywords. So “EGGS”, you know what I mean? Farm eggs all those sorts of things. So that’s, that’s domain authority and you know it’s quite incredible! 

 

I’ve got a client on the Gold Coast. I created his site 11 years ago. Back in those days, all you had to do is to fix  your page titles and things like that, which were your titles at the top and you’d appear on Google. Well, I’ve done nothing to the site. All I’ve done is changed it a few times, but its pretty much it and that website is still coming up on the first page of Google for their keyword. 

 

Why DOMAIN AUTHORITY matters?

 

The main reason they remain ranking on top of Google is because they have been an authority in that area for the past 11 years and they are constantly on the first page and the first position for their keyword.

 

OPTIMISED CONTENT

 

Okay. So then number three, you need to have optimized content. When I say optimized content, you need to have those keywords, pretty much spread across your website. What you want to do is to be able to spread those keywords in a natural way. Otherwise you’ll fall into keyword stuffing

 

What is keyword stuffing?

 

If you start stuffing your keyword, you’ll  start putting in the keyword “painter Brisbane” in weird places. Such as” Hi! My name’s John “painter Brisbane” and I love doing “painter Brisbane”. 

 

And you know, yes, you can do a little bit of that. And we call that seeded content. We do that for our clients where we will put that seeded content amongst your actual content. And sometimes it doesn’t make sense but Google gives it a good tick so that’s, that’s number three. It really comes back down to optimize to content. 

 

#4: WELL STRUCTURED AND SECURED WEBSITE

 

Number four a well structured and secure website. 

 

When I say a well structured website, most content management systems like your WordPress and Joomla bits and pieces. They do that for you, but if you don’t have that you really need to have a well structured website, just like what the old school websites used to have. They have a site map displayed. 

 

We still have sitemaps. We still, you know when I do a sign and I put it up to Google, I still have to put a sitemap to Google to let Google know what pages are what and where the structure is and that is a tick for Google. 

 

#5: PAGE SPEED

 

Number five page speed. 

 

This is huge. Page speed is so huge. It’s really important that you have a website that has its server in Australia. If you have a website and you’ve got the server overseas, you’re going to have a slower page speed. Page speed is so important because if it doesn’t load quickly, you’re not going to have people stay on your site. They’re just going to go off. So you know, page speed is speed is really important. You have to optimize your images and make sure that they’re going to load very, very quickly. All these things come into play.

 

#6: SEO TECHNIQUES

 

Number six, SEO techniques. Now I can’t tell you any of that cause that’s what I do. That’s the things that makes us unique. 

 

Things like page titles, your certain area, the length of the page titles, the length of descriptions, all those things. But I am not gonna tell you anymore because then I’m going to be out of a job.

 

#7: LINKS

 

Now when I talk about links, some are talking about inbound, outbound and internal links. 

 

OUTBOUND LINKS

 

Now if I’m talking about outboundlinks, that’s when you would do a blog or you do something and you would have an authority to say, Hey, this is, this is where I got my content from. Have a look at it. Do you know what I mean?

 

INBOUND LINKS

 

Inbound links are when you have relevant content and then what you do is you, you share it across and you have other places to actually have those links. 

 

INTERNAL LINKS

 

And then you’ve got internal links and internal links is really that whole structure around what a good website is. Good sites have good structure. So internal links make it easy for people to say things and go down and see what things up.

 

#8: Social Shares

 

Number eight is really social shares. So when I talk about social shares, now Google gives ticks up. If you are sharing content from your website over to social media. And you know, we’re doing this more and more and more for our clients. We’re actually doing blogs. We’re putting a blog up on our website, which gives the tick for Google that you’re giving more content. It’s relevant. This is what we’re about, but we’re also sharing it then over to LinkedIn, over to Google my business over to Twitter, over Instagram, Facebook.  

 

#9: VISITORS ON YOUR SITE

 

How long is the time that a visitor is actually on your site. That’s number nine. So it’s really, really important that you have relevant content. I like to have the front page set up, so you just give them a little tease for people. 

 

So when you  structure your homepage, the way that I always talk to my clients is you structure the homepage so the person can scroll down. They just get a little bit of a taste up and then can go just a little bit more. They come down a little bit more. And because, you know, in the old days, the structure of the homepage was pretty much what you see is what you get right there at the front. And we didn’t do any scrolling. But because of social media now everything’s, you know, we go on and we want to scroll down on a website. We see something we like we clicked through. 

 

So you want to be able to structure your website with teasers and with little bits as you go along that click through into the other parts of the website for people to read like a blog or a video. They can watch a video. They can interact with you in these sorts of things. 

 

#10: CONTACT DETAILS

 

And number 10 and this is really important, I know this is really strange. This is a real big one. This might be like the WOW factor. 

 

You have to put your contact details really shown well. And it’s not just that. I think it’s really important to link back to Google my business. Put your map on there. You know if you don’t have a physical address, it’s still okay to have your map of the area where you live or what you do. 

 

It’s really, really good if you have a physical point because then you can sort of go “here we are”, but you can still show you Google My Business even reviews of what you are and what you’ve got. 

 

I get so frustrated when I go on a website and I go to look for someone’s contacts. It’s like maybe it’s a game or something. You go onto a person’s website and you go, where are the contact details? This is all I wanted to find out about, and then what’s even worse, and this is usability again, the phone number isn’t even clickable. So I’ve got a copy of the phone number, put it into my phone and then call it. 

 

So context is really important. Facebook is exactly the same. I don’t know how many times I got to a Facebook page. I go to the about us section and I go, Oh, I want to get in contact with these people. And there’s no phone number. Okay, there’s a website and I can go then to the website, but then I’m, you know, I just want to call someone.

 

CONCLUSION

 

But that’s basically it. They’re the 10 factors. So let me go through it again. 

 

Mobile friendly, there has to be like a domain authority. So you want to be able to do that and sometimes you can’t unless you’ve been around more than three years. Three, optimize your content or help us do it for you with a well structured and secured website. So one with an SSL certificate, one that has that good solid structure. Number five, page speed. You can do some tests online. You can go, to Google Page Speed to see how fast your website’s going. Number six, SEO techniques. Do you need somebody who really knows their stuff for that one? Number seven links. Really, really good. Inbound, outbound, internal links. Number number eight, social shares and more movement. The more things you share from your website, the better your Google Page Rank goes for you.. Ah, this is relevant content. This is really, really good. That’s what Google’s all about. Nine the visitors time on site, so how long  do they stay on your site. If they stay on for a second, that’s a “NO, NO, NO” from Google and number 10 your business information is clearly shown and there it is. 

 

Have you enjoyed it? Thanks so much for your time. Talk to you soon.

How Important is a Diary for Entrepreneurs

How Important is a Diary for Entrepreneurs

How Important is a Diary for Entrepreneurs

 

 

Hi, it’s Mike here from M Business and Marketing Solutions. Today on Mike’s Marketing Minutes,  we are talking about: “How is your diary today.” 

 

We’re going to talk about time themes and we’re also going to talk about how to set things up, how to prioritize your day. Here we go. 

 

CONTENT

Today we’re talking about: Did you get everything done in your diary today?

 

 So what does that mean? 

 

Well, it’s four o’clock it’s four o’clock and the day is nearly over. How did you go with getting all your priorities done? How did you go with getting all the really important things done for your business? 

 

Today, I want to talk to you about a few things, but firstly I want to talk to you about time. A lot of people feel that they just don’t have enough time in the day. And you know, it’s like you get to now four o’clock and you start thinking, uh, you know, where did the day go?

 

Where did the time go? I never have enough time. 

 

 

You cannot get more time, but you can allocate more time. And this is, especially for me, I’m a major creative. I find time just disappears. I start daydreaming out the window and the next thing you know it’s lunchtime. 

 

Don’t get Olivia started on that if you know us. But you know, she’s definitely the expert in time management. But I’m learning and the most important thing is I think it comes back down to four areas. 

 

 #1 MAKING A LIST OF YOUR MOST IMPORTANT THINGS

 

The first thing is really about making a list of your most important things. So you have to identify what’s most important that you want to achieve in a day. And people go, Oh, I’ve got so many different things I have to achieve. Think of it like this.

 

If someone kidnapped your family, put a gun to your head and said, “I’m going to give you two hours just today, to get everything that you need to do for your business that would normally take you 10 hours.” What would you start with first? What is priority? What’s your priority list? Your must do’s! Because once you get your must do’s done, then you can start moving onto the next part. 

 

#2 ALLOCATE YOUR MUST DO’S IN A DIARY

 

So the next thing you need to do once you get to the must do’s. You then go to work out the best time of the day to achieve them. The best way to do that is allocating time on your diary. Now, you know, some people are all skilled. I go back to the news agency. They get a physical diary and they allocate that time step-by-step and write it down.

I use outlook. Some people got some pretty crazy stuff to do things. Diaries, I use outlook. Outlook is fantastic. I love outlook because we’re a Microsoft 365. So outlook for me is diaritised.

 

 

What I try to do  is I try, and this is something that’s really important, is I don’t have any spaces in the diary. That’s a really big thing because if you have a space, you could have done something that was ideal, something that was really important. So that’s the first thing to make a list of all your priorities. 

 

Number two, start thinking about the best time of the day to achieve those priorities.

 

#3 SCHEDULE YOUR ESSENTIAL ACTIONS FIRST

 

Number three, schedule your essential actions first. 

 

 

#4 SCHEDULE THE HIGHER PRIORITY ACTIVITIES

 

Number four, then schedule the higher priority activities after that and then number five, then everything else.

 

 

So you know that’s pretty much it because you know sometimes when you start making a list of your must do things that you do for the day, sometimes it’s not that bad and you can really pump out those essentials really, really quickly.

And I’m telling you now, you know it’s the winning sign:

 

Win the morning; win the day. But it’s also win the start of the week; win the rest of the week. 

 

I do believe that if you can win Monday, you’ve got a good chance of setting up your week properly and believe it or not, guess what? If you’ve already prepared from Friday and you’ve diarized your time for exactly when you’ve come in: “what’s on the list, what you’re doing,”; then you have a better chance as well. 

 

Win the morning; win the day - How Important is a Diary for Entrepreneurs

 

I’m not just talking about the time to see your client appointments. I’m talking about essential business actions that are going to get you to work smarter and not harder and prioritizing times in your diary, so you don’t waste time. I mean I know delivery wise or I know when you’re seeing clients and stuff sometimes can really waste time.

 

Sometimes you can go, Hey, I’ve got one here and then I’ve got another one on the other side of town and then I’ve got another one on the other side of the town and I got another one on the other side. It’s always about making a plan. 

 

The final thing I want to talk to you and this is really, really important. Did you know that there are apps out there to steal your time? They are that time thieves, they’re everywhere. And sometimes they look really familiar and they often come in and just the most irregular times, or  they call you up and they want to chat and they want to do things. And the most annoying times of the day, that is our time faves.

 

And guess what? It’s not their fault. You’re the one that has allowed them to come in and steal your time.

 

Did you know that there are apps out there to steal your time?

 

So something else I would like you to do is make a list of those time-wasters. Your interrupters might get interrupted. Who are the main culprits? Who are the main culprits that interrupt you and, and steal time from you? Well that you allow them to still turn from you because guess what? The time you’re giving them instead of using  your time is that! Does that make sense? Yes, that’s right. 

 

CONCLUSION

 

So number one, get down to what’s important. So if someone is holding a bullet to your head and they’ve got your family somewhere, guess what? You’re gonna make time. You’re gonna make sure that you’ve got time. Secondly, what are the most important things of the day? That’s paramount. Then do everything else. Do the most important things first, and then step by step out of that. 

 

But you know what? It’s always about allocating each time. Putting it all in. You’re going to get everything that you need to get done in the time that you don’t make a commitment to yourself. That’s if you don’t get those priorities done. A lot of us don’t have jobs that you can actually do after work. But sometimes if you make a priority that if you don’t get it done in the daytime, you’ve got to do it at nighttime. There’s gotta be some sort of a bad thing that’s going to happen. 

 

What happens if you don’t get all those things done? You know what I mean? What’s the consequence? You need to consider these consequences in your life? I think that’s something that I’ve learned recently that it’s so important to have consequences. So they got high. We had a good one, and I’ll catch up with you very, very soon. Bye.