How to Improve Engagement within Facebook Groups
Hi, it’s Mike here from M Business. And today on Mike’s Marketing Minutes, we’re gonna talk about how to get engagement in groups. When I talk about that, I want to talk about first of all, someone who has a group. How do you get engagements with people who come into the group? And secondly, those people that have joined groups.
We’re going to talk about how to woo your customer: what to post, how to post and the importance of having a good Facebook page, just in case someone does come and click through to who you are talking about in Australia.
Tonight I’m going to talk to you about how to get more engagement out of groups. And there’s two things that I want to talk about. I’m talking about those that are going to create a group, those that have a group and those that think that is way too much work. I’m just happy being in groups.
So first of all, Facebook engagement is a little bit like dating. It’s all about wooing. When I say wooing, that’s such an old fashioned word. I think, you know, you don’t just go up to a bar and you say, Hey baby, you want to come home with me? It just doesn’t work.
It’s, it’s about wooing. And it’s exactly the same. I think it’s exactly the same as what we’re trying to get out of increasing sales on Facebook. It isn’t about just asking for it. Hi, here it is. You want what I’ve got here.Here it is. That’s not what it’s about. It’s literally about wooing your ideal client. And when I say wooing, I mean giving value posts. This is how it works.
HOW TO WOO YOUR IDEAL CUSTOMERS WITHIN SOCIAL MEDIA GROUPS
80% of the time you should be in a group giving value, giving things that are going to help other people, giving your expertise as a professional. Things that you are doing for others.
Now you can do that. Live video is incredible at the moment. Video is just in terms of engagement wise, it’s just crazy. You get so much out of live video. Facebook loves it.
As you can see, I’m doing it right now. The second thing that you can do, you can do things like an FAQ. You know, you can ask certain things. It’s all about just getting people to talk. And the reason why, especially in groups is this, say for instance, you’re a, you might be a tradie and you want to be a fix it fox and you might be putting your info into a group that’s all about trades and it’s all about people getting tradies for work.
So guess what, you’re in there. You’re posting about what to do, like you may be an conditioning guy, you might be posting in there how to save money on your air conditioning, you know, cleaning your vents and cleaning different things, how to save money on your appliances, how to clean the back of your fridges and bits and pieces. That might be the content that you’re gonna write that constantly comes up.
THE BENEFIT OF POSTING AS YOURSELF
Now if you posted as you as a person, what happens is when a person goes into the group and says, I’m looking for an electrician. I’m looking for a plumber, I’m looking for someone to fix my car. I’m looking for whatever, and you say, yeah, take a look at us. Here’s our details. The first thing that a person will do is they will click on your personal profile and when they click on your personal profile, what comes up is all of the things that you’ve posted in that group.
Facebook will go, okay, this person doesn’t know you. They’re not a friend of yours, but you do share certain things in the group. So then what will happen is that person will see your profile, but it also see all the things that you’ve posted within the group. All that ruling, all of that value, all of those things that you’re giving away for free and think, Hey, hang on, this guy’s an expert in the field. I’m going to give him a call. Now, if you are posting as a business that is a little different, and then this is really up to you.
What is Mike’s recommendation?
I would still be posting for both. I would still be posting in groups as a person and also as the business, because as a business you’re getting that ideal circumstance. So when a person clicks through and they see that it’s a business, they can then see your reviews, they can see it.
HOW IMPORTANT IS A FACEBOOK PAGE
So it’s really important that your page is set up very well and everything looks “well-made,” just like a date. It’s just like if you were going out and you know you might meet someone. It’s exactly the same. So all of this plays together.
Everything that we do in social media is to mimic what we do face to face. So everything is the same. You know, it takes three seconds for someone to be engaged with you and whether or not you’ve got things and you’ll notice it’s even quicker if you do a live video, Facebook will say, did that person last for three seconds? You know, it’s exactly the same. You’ve got to say something very, very quick to get people to be engaged.
Now granting the opportunity, if you are looking to get more engagement, to be an expert in your field, to be able to sort of be in a circumstance where you’re able to look for the opportunities and know when the opportunities are coming, especially for your ideal client. So say for instance if you’re a trainee and you go, “Okay well I’m going to set up a group for people who are interested in good quality trades people for a particular area, for a particular town, for a particular type of business.” This is what I’m going to do. You can advertise to build your group. You can advertise on Facebook. And you know what advertising on Facebook and doing this type of soft sell awareness is going to be a lot cheaper than other forms of advertising.
I’ll give you an example, putting on an advert on a bus is probably what, 500 bucks a month or something. So you can, you see they say the same thing. So someone’s looking for something, they’re going to go into electricians.
You know what I mean? It might be mechanics, Brisbane, mechanics, Toowoomba, mechanics, Ipswich. And you go on there and you go, I’m looking for a mechanic that does X, Y, Z. And then you know, somebody puts their details out and away you go. But if you’re the, if you’re actually the owner of the group, you have a choice to be the expert. You’re the choice that says, if you’re wanting to do that, let me send you a private message. Or you can just send them a private message because your, you’ve got everybody’s details because you’ve set up a group.
I always like the groups that they’re closed and to get into the group, you’re going to give their email addresses. Are you going to give contact or whatever else? Some people, it just depends on your niche. Some people may go: “Oh, I don’t want that because it’s going to limit the amount of people.” It comes back down to what your end goal is. If you want it to be open to everybody, leave it open to everybody. If you want to be more of a closed circumstance because it might be a higher dollar value you want to give, you want to be able to have your group that is about, you know, putting some questions in there to be involved like tradie ones to get into the trading groups.
Um, and it’s just for trades. You’ve got to say where you live. A lot of these ones are your email address, maybe what type of trade you are and what you want to get out of the group. So that’s fantastic. So yeah, so that’s basically it. So to get more engagement out of groups, it’s about summary, it’s about having yourself in a lot of groups and looking at different things and keeping up with it.
It doesn’t take that long at nighttime or during the day to sort of just scroll through your groups and see who and what people are saying. Giving value in the group. Giving posts that are 80% about your, what you can do value wise. Like, as I said, if you are an electrician, you might be talking about how to get a longer life out of your appliances. You know, you might be talking about how to save money this winter when it comes into the winter months, um, that your air conditioning or your heating isn’t going to be on all the time. Those sorts of things that are going to give value, value, value.
So when someone does come on board and say, Hey, yeah, I do want a plumber, and then you put your details in wham, bam, you got a better chance than the rest of them to get it because of what you’ve already inputted into the group. That’s basically it. Thanks so much for your time and uh, I will catch you very soon. Have a good day.