How to Get Reviews via Google My Business

How to Get Reviews via Google My Business

How to Get Reviews via Google My Business

 

Have you ever thought of ways on how to know what your customers think of your products and services?

How about we show you a way to easily get reviews from your customers via Google My Business?

Yep, Google has it for you. Read on to learn more.

 

What is Google My Business (GMB)

 

Google My Business is a free tool from Google that can be used by businesses or organisations to easily manage their online presence, thus let their clients know more about them.

Google My Business Account (GMB) can help you in different ways, here are the following:

 

Reduce the cost of Google Ads


With GMB, you are allowed to use a
location extension where your potential clients can see your business address and a map to it. You can link this extension to your account in Google Ads.

This helps reduce the cost per click on your business ads, because your potential customers can easily see your business details, thus, increase engagements and conversions.

 

Allows you to provide useful data and make it easy for you to get reviews from your clients


GMB lets you display relevant information about your business such as the following:

  • Business name
  • Office or store location
  • Contact numbers
  • Operating hours
  • Pictures
  • Website
  • Your services/offers

With this, your potential clients can get to know and find you easier. GMB also has a section where your customers can leave reviews about their experience on your products and services. It’s one area which you can manage easily and even professionally respond to each review.

 

Makes your physical store easier to find


With numerous business offices, buildings, streets, and commercial spaces around, finding your store can become difficult for your customers.

But since GMB profile allows you to display your business’s address, contact numbers, and even a map for directions, it becomes easier to find your physical location. If your store can be easily found then it also means more customers coming in your way.

 

Increase your business’s search visibility online


Since your products and services information is displayed on your GMB profile, once a potential customer searches for things similar to it, your business website, location, and even contact number will appear on the search engine results page (SERP).

GMB makes your business searchable physically and digitally, thus, leads to higher conversion.

 

It’s free


After everything that you can do with GMB, you may be thinking that this is expensive, however, to surprise you, it is completely FREE!

Yes, it’s free to use. Yey for that right, especially if you’re just starting out with local SEO.

Now, let us talk about how to get reviews via GMB from your customers and are reviews important?

 

How can you get reviews via Google My Business

 

Reviews from customers that experienced your products and services on-hand can have a great impact on your business, especially the good ones. However, negative reviews can show you where you need to improve.

It was stated in a published article in business Queensland that 84% of consumers trust reviews as a personal recommendation. So inviting your consumers to leave a review on your website will promote trust and confidence in your business.

To add up, the more good reviews that you get, the more your search ranking is pushed upward, thus, leads to more conversions and higher online visibility for your business.

Through Google My Business account, you can use a link that will direct your customer to a page where they can easily leave their comments. Now, you can send that link to your customers when you ask for their review. Just make sure to send it in the right time. Here at M business, we ensure to help you utilise every tool to encourage your customers to leave a review, thus, get higher conversions.

For further assistance, you can call us on 1300 798 020 or send us a message today. We’re glad to help.

5 Things To Expect After Engaging With A Digital Marketing Agency

5 Things To Expect After Engaging With A Digital Marketing Agency

5 Things To Expect After Engaging With A Digital Marketing Agency

 

If you’re planning to set an engagement, or you just recently hired a digital marketing agency to help you with your business, your mind might be bugged with questions such as “What do I have to do next?” or “Will I just sit and wait?”

 

If yes, then this article is set to enlighten you.

 

Many clients, especially for the first time engagers, are not aware of the things to expect after hiring a digital marketing agency. At times, they’re left clueless of how things are working for their business.

 

As your hired digital marketer are pumped-up with ideas and strategies to use for their client’s business, some may have the tendency to forget making their clients understand the things to expect. That’s reasonable though. So, to enlighten you, here are the 5 things to expect after engaging with a digital marketing agency.

 

Ask questions

After engaging with a digital marketing agency, you might be puzzled with the flow of work and process they’re doing. Digital marketers can often become too deep in doing their jobs and forget to keep you posted along the way. Here at M Business, we do our best to keep you posted with updates. Send us a message to know how we can help grow your business, today. 

 

You might have worked with other agencies before and think that they’re all the same, but in reality, agencies work differently. In that case, raising questions to your agency after hiring them will allow you to get hands on to the whole process, especially if there are things that aren’t clear to you.

 

Don’t hesitate to ask your digital marketing agency. Questions such as what an acronym stands for or how is the process of the project is done. Just pitch it up to them and it’ll make them aware that you’re not getting things clearly.

 

Open up

open and clear communication is one of the keys to success. Thus, opening your mind and giving constructive criticism will be beneficial to both parties.

 

Being open right from the start with your hired digital marketer makes them aware of your preferences. This is important so that they’ll know how to adjust their works according to your likings and avoid things you don’t prefer.

 

Let them know your past and current condition

Let them know how things have been in your business. This might include data from your past engagements, past and current systems that were used, and even your current business standing.

 

Make sure that you prepare all the necessary data of your business. This will allow your agency to know what did work for your business and what did not.

 

Providing them with accurate information on how your business is running and how far it has come, will help them create marketing strategies that are best suited for your company. Thus, they can avoid repeating the things that didn’t work well for you.

 

Give clear goals

In order for your marketers to become successful in their job, after engaging with them, you need to be clear with your goals. You are expected to let them know about what you want to achieve or reach, business-wise.

 

This gives them a  clear business goal to form the right strategies. However, do keep in mind that reaching your goal needs complete coordination with your agency.

 

CONCLUSION

These are just some of the things you can expect to face right after you engage with a digital marketing agency. Don’t worry as agencies also know that you are expecting things from them too. Just be sure that you make it clear with them.

 

Should you need assistance, give us a call at 1300 798 020. Let us know how we can help you, otherwise, send us a message today.

How to Improve Your Search Rankings in 2020

How to Improve Your Search Rankings in 2020

How to Improve Your Search Rankings in 2020

 

The SEO world is complex and dynamic, and in order for you to get ahead of the competition in 2020, you need to ensure that your search ranking is improved.

 

Here are the 5 SEO techniques you can use to improve your search rankings.

 

1. Always update your old contents

 

Yes, you read it right. Updating your old contents that are relevant to the current situations is what you’ll do.

 

For example, you have a past blog about how to improve your search rankings two years ago, and now Google has new changes in that algorithm, then you can rewrite and update your old blog.

 

When updating your old article, make sure to add new information, update it with a more catchy headline, and keep your contents inclined with the latest trend.

 

Learn the many benefits blogging can bring to your business

 

2. Post on social media

 

Posting your content on social media is an easy method to generate website traffic, build social media presence, and gain credibility instead of just relying on your website.

 

Most likely, your first choice of platforms are Facebook, Instagram, Twitter, and even LinkedIn – but, it’ll be better to look more beyond these.

 

There are other platforms like Slideshare, Quora, and Medium where you can reach users that are looking for quality content. By doing this, you’ll be able to generate more leads and conversion.

 

Do you need help with your social media marketing efforts? Learn what we can do for you

 

 

3. Enhance the loading speed of your page

 

Here’s the question, how long do your website’s pages load? This is an important aspect that webmasters need to look after.

 

Just imagine if your pages are loading too long – it can turn your visitors away and worse – may not visit again due to bad experience. Be careful with this because search engines see this as a red flag.

 

In order for you to enhance the speed of your loading page, analyse the reasons that slow it down then immediately fix the issues.

 

 

4. Create video content

 

Google has now added videos as part of the results in search queries, and many of these videos are how-to videos – which can be directly viewed on the SERP. Creating video content to get your potential visitors attention is an SEO method that you should really use. 

Just make sure that you’re using correct keywords on the meta description and title.

 

 

5. Optimise your website for mobile devices

 

Reality check, mobile devices have now taken a large part in people’s lives. Many people now rely on using their phones to search online – since its what they carry most of the time. Given this situation, you need to optimise your website to become mobile-friendly.

 

Make sure to evaluate and test your mobile website to ensure that:

 

  • It is easy to navigate
  • The pages are loading fast
  • It is easy to understand

 

Keep in mind that an optimised mobile website versions are now used by Google for ranking and indexing purpose. So always keep optimising your website’s mobile version to ensure that it’s serving its purpose.

 

 

6. Create better headlines

 

Headlines are not just for catching your potential visitor’s attention but it is also for ranking well. In order for you to get a good rank from your headline – make sure that your keywords are correct so that it’ll be easy for search engines to find it.

 

You can begin with a straightforward headline then write different versions of it to see which one would be more of a click-bait. Then make your final headline SEO-friendly and revamp it so you can add relevant keywords.

 

With this, not only you’ll become more appealing to your social media audiences but also to the search engines. Rework your headline until it becomes enticing enough to get clicked. 

 

… 

 

Hopefully, you can use techniques and keep your ranks getting higher in 2020.

If you need help with building your site’s visibility, rankings and optimisation, just call us. We are happy to help.