SEO 2020 Trends | Here Are The 6 Trends You’d Love To Know

SEO 2020 Trends | Here Are The 6 Trends You’d Love To Know

SEO 2020 Trends | Here Are The 6 Trends You’d Love To Know

 

Trends in the SEO industry, often come and go, but most stays and are continuously being developed. For an SEO professional to keep hitting their targets, you need to keep yourself updated with the new trends.

If you’re in the SEO industry, most likely, you wouldn’t want to be left behind, right? So here are the 5 SEO trends for 2020 that you would love to know and use.

Let us now look at the methods and strategies that you’ll need to control over the SERPs that can increase your earnings.

 

1. Technical SEO and User Experience (UX)

To ensure success in the year 2020, SEO experts should focus on the use of Technical SEO and User Experience (UX).

Here’s why. 

These two have been used for a few years now – and many have come to realise their importance in the SEO industry. For example, technical SEO is now taking further developments in its ecosystem. It’s now all about PWAs, use of the JavaScript framework, and SEO automation, especially for the larger websites.

In some cases, this could mean a total revamp of the page template designs and reengineering the loading of their assets.

On the other hand – UX is now gaining larger importance which includes the overall experience such as:

  • The first interaction with the SERPs
  • The experience in all landing pages
  • Their experience after leaving the site

 

This means putting your user’s best interest on the top of your mind while creating your website. 

UX and technical SEO will work together to ensure the speed of the site and page, thus, make your users love to visit your site over and over again.

 

 

2. Knowledge Graph SEO and Entity


With the use of things like augmentation queries, Google is in search of ways to incorporate information that is entity related to the search results. 

To get better rankings and become seen as an entity by Google, create better contents that answer to your user’s needs. Keeping your site with original and unique contents along with definite entities will get Googles recognition. This results in higher conversion and rankings.

 

 

3. Programming


Programming languages such as Python and R can help you get rid of redundant and time-consuming tasks. With the use of programming in SEO automation, you’ll gain power over the following marketing fundamentals:

  • Storytelling
  • Being human
  • Creating better customer experiences
  • Providing easy to digest contents
  • Speaking your customer’s language
  • Being able to listen to your target market and provide suitable responses

 

So in order for you to make your SEO strategy better, you may consider the use of programming languages. With it, you’ll be able to have abilities such as:

  • Easily input decisions without the need of a human input
  • Integrate data sources for insight purposes
  • Use machine learning in solving difficult problems

 

 

4. User-Focused Optimisation and BERT


BERT or Bidirectional Encoder Representation from Transformers was a new algorithm from Google – which every SEO professionals want to learn.

But, User-Focused Optimisation is also something you’d love to know and use more. Most users now have many options in how they search for different things. So what’ll make you different if you’ll use this method?

With user-focused optimisation, you’ll have to dig deeper to better understand your users. Your contents should focus more on user intent rather than just strings of possibilities of things they might search. This includes content delivery and clean design. 

Using both BERT and User-Focused Optimisation will surely keep you working at your best. So in 2020, expect that valuing the users will be one of the biggest goals of SEOs.

 

 

5. Focusing on visibility and not only on the blue links


Zero-click searches are one of the things that made it big in 2019. This shows continuous growth and importance in creating captivating and well-thought snippets. 

How is this done?

This implies the use of image targeting, featured snippet optimisation, favicon optimisation, and newer schemes like FAQs and HowTo’s to generate higher clicks rather than just impressions.

 

 

6. Mobile SEO


Surprised? Don’t be. We are now in times where mobile is so exhausted by people – and most businesses have their mobile website.

This is why it’s important to fix your mobile SEO and use methods from 2017 to survive in 2020.

Given this situation, you need first to build a website that is compatible for mobiles before creating a version for desktop. This way, the mobile sites won’t need any more speed optimisation upon launching the site.

Isn’t that a great thing? But, don’t just stop there. Keep studying your mobile site’s performance so that you can see what areas you need to improve.

Need help in making your website mobile friendly? Send us a message

 

These are just a few things that you need to be prepared for SEO in 2020. Keep yourself equipped with these and rest assured that you’ve things in place for the coming year.

Why you need a privacy policy page added to your website this 2020

Why you need a privacy policy page added to your website this 2020

Have you ever questioned the need for a privacy policy for your websites?

Have you been asking if it is really important?

Do I really need to create one?

 

Truth is, whatever kind of business you’re running, a privacy policy page must be included in your website. Find out here the why you need a privacy policy page added to your website this 2020.

 

Why you need a privacy policy page added to your website this 2020

 

What is a “Privacy Policy”?

 

Primarily, a privacy policy allows your site visitors to become aware of the data you’re collecting and what you do with it. It shows how the data is being collected, where it is stored, the policy for keeping the data, and who can access the data.

 

Privacy policy mostly includes security policies you can use to protect all the data you’re collecting. Typically, it’s an outline of a security measure that safeguards your customer’s data.

 

So, ultimately, a privacy policy safeguards both you and your site visitors. It gives transparency on everything that happens in your site.

 

 

What to Include in Your Privacy Policy Page?

 

Now, after knowing what a privacy policy is for, here are the things you need to include in it.

 

  • Visitor/customer’s right under GDPR
  • Information about what is the data you’ll be collecting (e.g email address so they can sign-up to your newsletter)
  • What you’ll do with the data
  • Where the data is stored
  • Your relevant and updated contact information (in case your visitor needs to get in touch with you)

 

The inclusions and security policy of your privacy policy depends on you and your business security needs. If you’re unsure of what to do about it, consulting a professional digital agency or an attorney to assist you will be a great idea.

 

 

Where should you put your privacy policy?

 

Your privacy policy should have a dedicated standalone page on your website. This way, you’ll be able to separate it from your products and services, thus, your security policies can be emphasised on it.

 

Just be sure to put its link on all your website’s pages so your visitors can access it easily. It can be placed on your page’s footer or header navigation bar. A dedicated button that will direct your visitor to your privacy policy page will also do.

 

These are just a few of the reasons for adding a privacy policy page into your website this coming 2020. Hopefully, we’ve answered your questions.

 

Do you have a privacy policy page for your business website?

Or, Do you want to create one but unsure of how to do it?

 

Don’t worry, we’re here to help. Let us keep your business website secure.

Call us at 0447 776 970 or send us a message today!

8 Bad Links You Need To Know To Avoid Google Penalties

8 Bad Links You Need To Know To Avoid Google Penalties

Website links serve as one of the backbones of SEO professionals. Although some may argue; but, it is still a valuable component for page ranks. Thus, it is important to know what types of links can boost or downgrade your ranks.

 

8 bad links you need to know to avoid penalisation from Google

 

Here are some tips:

 

1. Press release links

 

Press release links were once a popular SEO method that doesn’t require much effort. You just need to write a press release and connect it to numerous press release sites and — ta-da, you get hundreds of links.

 

This SEO method got abused and so now, Google considered this as a link scheme because it’s very easy to exploit.

 

To avoid this from happening, avoid publishing on press release sites with excessively optimised anchor texts. Moreover, only use reliable sites when publishing posts. 

 

 

2. Numerous random NoFollow links

 

Want to fool Google by using randomised footprints to cover-up your junky link building? Well, you better think of this carefully. Google has become smarter over the decade.

 

Creating a randomised footprint that Google cannot detect can be very difficult to do, unless it’s truly random, especially if you’re using an automated program. 

 

Thus, its best to be careful with this tactic. You don’t want your site to push back on the far side of the result page, or worst to be subjective for any penalty from Google.

 

 

3. Followed and NoFollowed social bookmark links

 

This type of links is also considered manipulative in Google’s link building standards. Excessive use of social bookmark links can lead you to trouble. Why? Because they’re all placed manually which makes them junky and suspicious enough.

 

Thus, the reason social bookmarking has slowly died in the world of white hat SEO.

 

 

4. Blog comments

 

Here again, is one of the most-abused SEO methods — blog comments. Junky blog comments lead to nofollowed links, so it’s better to avoid them. It won’t work anyway.

 

But, there’s a right approach to blog comments — it’s by leaving relevant comments on current events on relevant sites.

 

Choose a reliable directory submission company who knows how to use blog commenting to your advantage. Let’s talk. 

 

 

5. Links from Automatic Link Building Programs

 

Programs such as Scrape box, GSA search engine ranker, and Xrumer surely can generate links for you, but, as the years have passed, it’s becoming less effective.

 

SEO experts now do not recommend the use of Automatic Link Building Programs because most likely, if SEO expert can think of this scheme, what more Google right? They could be two steps ahead of it. 

 

 

6. Directory submissions service

 

Using targeted and relevant directories to naturally build link is okay, just make sure that you’re not using low-quality directories and services as it can harm your site.

 

To ensure that you’re using top-quality directories and you’re ranking effectively, tap an expert digital marketing agency to assist you with this. This way, you’ll be able to maintain good rankings for your site without being penalised by Google.

 

 

7. Foreign guestbook links

 

Foreign guestbook links can be encoded manually or through an automatic program —  but these links are manipulative, thus with numerous of this links on your site, your ranks could go down.

 

If you really need to use foreign guestbook links, make sure to put a disclaimer.

 

 

8. Discussion forum links

 

We’re not generalising all discussion forums links, especially if the link is not manipulative or if it came from a trustworthy user or it’s from a good site, then you’ll want to keep it.

 

Still, if most of your links come from this type of link, it’ll look spammy and suspicious. Make sure to use a disclaimer for them.

 

Links that look junk or spammy will most likely not escape Google’s checking.

 

 

Conclusion:

 

Now that you’ve known the bad links to avoid, you can now also avoid any penalty from breaking Google’s rules.

 

Just keep in mind that, not all links are bad. You just need to ensure that you’re using them correctly to ensure your ranks and site’s safety from any harm.

 

Do you need help in getting higher ranks for your site?

Are you having problems getting good links?

 

Let us help you. Send us a message or call us today at 0447 776 970 so we can assist you.