Trends in the SEO industry, often come and go, but most stays and are continuously being developed. For an SEO professional to keep hitting their targets, you need to keep yourself updated with the new trends.
If you’re in the SEO industry, most likely, you wouldn’t want to be left behind, right? So here are the 5 SEO trends for 2020 that you would love to know and use.
Let us now look at the methods and strategies that you’ll need to control over the SERPs that can increase your earnings.
1. Technical SEO and User Experience (UX)
To ensure success in the year 2020, SEO experts should focus on the use of Technical SEO and User Experience (UX).
In some cases, this could mean a total revamp of the page template designs and reengineering the loading of their assets.
On the other hand – UX is now gaining larger importance which includes the overall experience such as:
- The first interaction with the SERPs
- The experience in all landing pages
- Their experience after leaving the site
This means putting your user’s best interest on the top of your mind while creating your website.
UX and technical SEO will work together to ensure the speed of the site and page, thus, make your users love to visit your site over and over again.
2. Knowledge Graph SEO and Entity
With the use of things like augmentation queries, Google is in search of ways to incorporate information that is entity related to the search results.
To get better rankings and become seen as an entity by Google, create better contents that answer to your user’s needs. Keeping your site with original and unique contents along with definite entities will get Googles recognition. This results in higher conversion and rankings.
Programming languages such as Python and R can help you get rid of redundant and time-consuming tasks. With the use of programming in SEO automation, you’ll gain power over the following marketing fundamentals:
- Being human
- Creating better customer experiences
- Providing easy to digest contents
- Speaking your customer’s language
- Being able to listen to your target market and provide suitable responses
So in order for you to make your SEO strategy better, you may consider the use of programming languages. With it, you’ll be able to have abilities such as:
- Easily input decisions without the need of a human input
- Integrate data sources for insight purposes
- Use machine learning in solving difficult problems
4. User-Focused Optimisation and BERT
BERT or Bidirectional Encoder Representation from Transformers was a new algorithm from Google – which every SEO professionals want to learn.
But, User-Focused Optimisation is also something you’d love to know and use more. Most users now have many options in how they search for different things. So what’ll make you different if you’ll use this method?
With user-focused optimisation, you’ll have to dig deeper to better understand your users. Your contents should focus more on user intent rather than just strings of possibilities of things they might search. This includes content delivery and clean design.
Using both BERT and User-Focused Optimisation will surely keep you working at your best. So in 2020, expect that valuing the users will be one of the biggest goals of SEOs.
5. Focusing on visibility and not only on the blue links
Zero-click searches are one of the things that made it big in 2019. This shows continuous growth and importance in creating captivating and well-thought snippets.
How is this done?
This implies the use of image targeting, featured snippet optimisation, favicon optimisation, and newer schemes like FAQs and HowTo’s to generate higher clicks rather than just impressions.
6. Mobile SEO
Surprised? Don’t be. We are now in times where mobile is so exhausted by people – and most businesses have their mobile website.
This is why it’s important to fix your mobile SEO and use methods from 2017 to survive in 2020.
Given this situation, you need first to build a website that is compatible for mobiles before creating a version for desktop. This way, the mobile sites won’t need any more speed optimisation upon launching the site.
Isn’t that a great thing? But, don’t just stop there. Keep studying your mobile site’s performance so that you can see what areas you need to improve.
Need help in making your website mobile friendly? Send us a message.
These are just a few things that you need to be prepared for SEO in 2020. Keep yourself equipped with these and rest assured that you’ve things in place for the coming year.