Say Hello to These Digital Marketing Trends of 2020

Say Hello to These Digital Marketing Trends of 2020

The digital marketing world is continuously developing and growing. Each year different strategies arise. Thus, it’s important for digital marketing companies to be updated with the latest trends. 

 

Leave 2019 and blend in with these 2020 digital marketing trends

 

So what’s in store for us this 2020? Here is the latest buzz in the digital marketing world:

 

Voice search marketing


Just imagine how easier it will be for you and your potential consumers to get to know your products and services through
voice search marketing. Some even say that this can actually be the next BIG thing in the digital marketing industry.


The use of voice assistants such as
Siri, Alexa, and Google Home has skyrocketed since their first introduction in the market. From just playing your favourite music, now these are used to order and buy products online. So unless your business will not adapt to this latest trend, you will find yourself left behind by the competition. 


Want to know more?
Talk to us! We’re happy to help.

 

 

Customer-centric marketing


Personalised marketing ad campaigns is not new to digital marketers. But thanks to the help of AI and machine learning systems; it is now easier to know your customer’s preferences. 

 

This is what customer-centric marketing looks like. You can centralise your products and services promotion to your potential customers based on the collected data through AI. You’ll be able to gather information through trending sales, social media feeds, CRM data, historical transaction data, and competitive info.

 

With the capability to better understand consumer’s behaviour, you’ll be able to create and adjust your labels in a customer-centric way, thus generate more conversions for your company.

 

That’s great to hear right? However, do ensure you have a Privacy Policy clearly stated on your website to avoid being penalised by LAW.

 

Google AdWords

 

Google AdWords is known to be one of the big guys that continuously advances in the digital marketing industry. The typical pay per click (PPC) and generic keywords are now out of fashion – Google’s new features now revolves on customer-centric marketing and machine learning.

 

One of Google’s latest feature is the smart display campaign – where the advertisers are allowed to use almost all formats in presenting their ads in Google Display Network. Your ads will be shown during the consumer’s buying cycle. It’ll be able to reach people with interest and those who are ready to buy.

 

This Google feature combines three (3) optimisation technologies which are:

 

  • Automated bidding
  • Automated targeting
  • Automated ad creation


These can help you in attracting more customer, thus leads to higher conversion.

With these new digital marketing trends coming in the market, we can say that we are now looking forward to a more authentic, analytical, and responsive brand spreading in the year 2020.

 

Do you have digital marketing needs?

Do you want higher conversion for your company?

Are you updated with the latest digital marketing trends?

 

Don’t fall behind the competition.

We are here to help.

Contact us today!

Web Design Trends and Predictions For 2020

Web Design Trends and Predictions For 2020

Trends may come and go. You may follow it or not. But, it is important to know all about them when deciding for what design to consider for your website this 2020.

 

Web Design Trends and Predictions For 2020

 

Here are some elements you may wish to consider:

 

Push Notifications


Notifications on devices like phones and tablets are useful to notify the person about something that he or she can relate to.

So when adding this, make sure that you know your target audiences and their needs. It is necessary to configure the subject and frequency of notifications in order to help the users and not scare or annoy them.

NOTE: Some people may be easily annoyed with push notifications. So it’s best to know more about your target audience before adding this to your website. 

 

Adaptive Design


It is a must for all web pages to be readable and appealing on any screen. This is the reason why
adaptability is one of the major requirements of web design this 2020.

Amongst the different screens, which should you prioritise?

It is important to focus on mobile phones since more and more people are now using their mobile phones to search for stuff online.  Secondly, check the browser window used by your users and ensure your website works perfectly on all of these, too. 

How to make it simple and convenient for your online users?

Ensure the following key components of the web page is present on your website’s mobile view: 

  • About Us
  • Contact Us
  • Products/Services
  • Shopping cart

 

Include Video


There is no substitute for videos. Users do not usually stay long on the site but they are willing to spend two to five minutes of their time or more to watch only relevant videos.

Statistics show that 96% of users watch videos to know more about the product, 79% also said that it was the video that convinced them to purchase the product and 84% of managers are convinced that it was the video which helped them to increase traffic on site.

Meanwhile, here are some of the things you need to consider when adding videos to your site:

  • The duration should not be more than 5 minutes.
  • The message of the video should have relevance about your product or industry.
  • Maintain simplicity and stick with the main message in order not to bore the users.
  • Avoid putting to much clips and texts.

 

Add Chatbots

Chatbots are cheap and they can respond instantly and are available 24/7. However, they cannot understand sarcastic messages and can’t even appropriately answer the questions that are being asked for first-time users. So just ensure you have a dedicated person who is ready to answer online queries. 

Otherwise, indicate the time when a person will be ready to answer their queries.

 

Practice Minimalism


Maximise your use of white space. This means utilising a minimum number of colours and buttons on your website. 

Studies show that simplifying the interface of your website makes it easier to navigate. Thus, try to get rid of hidden navigation bars, shadows, and fancy font varieties.

The easier it is for people to read your message, the better it will be for your business. 

 

Conclusion:

We have more than 10 years of digital marketing experience. We are happy to help redesign your website this 2020. Complete our online form and we will reach out to you. Otherwise, call us on 1300 798 020. 

Drive Great Traffic to Your Brisbane Website with PPC

Drive Great Traffic to Your Brisbane Website with PPC

You know the holiday season is up when you start seeing:

  • Promos
  • Deal
  • Sale
  • Offers

This is the result of every business owner’s mindset, “How do I sell more this holiday season.”

Drive Great Traffic to Your Brisbane Website with PPC

Now, this is a critical decision you need to make, especially in Aussie land. 

Why?

Soon after the offset of the holiday season is over, you’ll feel a cold decline with queries and sales because families will be out enjoying the long holiday break. Thus, it is even more important for you to crack those sales record and grab the opportunity where people are most likely going to buy something online.

Here’s how PPC can help.

 

What is PPC?

 

Pay-Per-Click Campaign is often associated with Google Ads, (FB has a similar offer in mind, which we will also discuss in the next blog). This is a form of online advertisement offered by Google wherein you, as the advertiser, is charged every time someone clicks through your ad. 

That is win-win solution compared to ads that are being charged per “impression.” 

Why?

When someone clicks through your link, they land to a dedicated landing page to your website, which provides them with more information about your promo or deal. Here’s the catch: Your landing page should be well written and structured that it converts your reader to a customer. 

Interested to learn more about landing pages. Talk to Mike.

 

Why should I bother with Google?

 

At an average, Google processes over 40,000 search queries every second. Do you want to know how many that means? 

Click this link: https://www.internetlivestats.com/google-search-statistics/

That’s a lot of people using Google to find different information online. This includes products and services they need this holiday season. 

 

So how do you begin cracking your PPC campaign?

 

Consider using any of these suggested promos by Search Engine Journal:

1. Use time-stamped promotions such as early bird specials and doorbusters.

2. Give discounts such as a percentage off of the whole store, certain items, or specific service you wish to promote.

3. Considering a spend threshold for them to qualify to a discounted promo. 
(Example: get $20 off when you spend $50 or more.)

4. Give a free gift for bundled packages

5. Offer free shipping or shipping guaranteed by a certain date.

 

Now that you have thought of a campaign that will match your holiday deal or offer. It’s time to look for a digital marketing company that can help you cost-efficiently execute it for you. Call us on 1300 798 020.

 

Otherwise, learn more about the different digital marketing services we offer to various locations in Queensland. 

Google Bert Update: What you need to know

Google Bert Update: What you need to know

Google Bert Update: What you need to know

FACTS: Google reported 3,234 updates in a year, which is roughly 9 updates in a day last year. Most are minor changes, with a few major algorithmic updates – this includes the Google Bert Update.

 

So what is it all about?

 

BERT is an acronym for Bidirectional Encoder Representations from Transformers. 

 

What the heck does that mean?

 

Let us simply. It means that it is a process wherein Google added to its algorithm for it to better understand natural google processing.

 

So how does this affect your Google Page Rank?

 

Neil Patel shares these images:

sample Google BERT update

Notice that prior to the BERT update, when someone queries brazil traveller to USA need a visa, previous Google queries will reveal results pertaining to a US citizen who wishes to go to Brazil even without a VISA. 

 

Sadly, this is not what the searcher is looking for. What he needs is information on how to go to the USA if he is from Brazil. The BERT update understands this better thus providing with better and more accurate information. 

 

This means giving importance to account prepositions, which were previously taken for granted, such as “FOR” and “TO.” This also implies an additional focus on these types of queries:

 

  • Informational
  • Navigational
  • Transactional

 

This is HOORAY to google searchers because they can easily find the information they need without going through endless search results.

But how does this affect your SEO efforts?

 

For companies performing white hat tactics, like M Business and Marketing Solutions, this is a win-win. Here, we write for the people and not for the robots. It is not primarily to make the content rank on top but to deliver quality pages that give value to the readers. So, this means better page ranking for these efforts we have always been doing all this time.

 

BAD news for those who are just playing with keywords in their content because they will soon see their ranks drop.

 

We have already felt improvements with our site keywords upon implementation of BERT. Just look at it below:

 

Google BERT update

 

What should you do about it?

 

If you are still working with an SEO company that practices black or grey hat tactics, it’s time to make the shift.

 

Patience is a virtue, and this is true even here in the SEO world. We take value in the content that we produce to ensure you rank on top of page results. This means investing hours in research and keyword analysis to know the perfect combination for your campaign.

 

Work with us so we can better improve your online presence. Don’t be penalised by Google. Work with a company with a long-standing history of SEO Content Dev work. Call us on 1300 798 020.