Drive Great Traffic to Your Brisbane Website with PPC

Drive Great Traffic to Your Brisbane Website with PPC

You know the holiday season is up when you start seeing:

  • Promos
  • Deal
  • Sale
  • Offers

This is the result of every business owner’s mindset, “How do I sell more this holiday season.”

Drive Great Traffic to Your Brisbane Website with PPC

Now, this is a critical decision you need to make, especially in Aussie land. 

Why?

Soon after the offset of the holiday season is over, you’ll feel a cold decline with queries and sales because families will be out enjoying the long holiday break. Thus, it is even more important for you to crack those sales record and grab the opportunity where people are most likely going to buy something online.

Here’s how PPC can help.

 

What is PPC?

 

Pay-Per-Click Campaign is often associated with Google Ads, (FB has a similar offer in mind, which we will also discuss in the next blog). This is a form of online advertisement offered by Google wherein you, as the advertiser, is charged every time someone clicks through your ad. 

That is win-win solution compared to ads that are being charged per “impression.” 

Why?

When someone clicks through your link, they land to a dedicated landing page to your website, which provides them with more information about your promo or deal. Here’s the catch: Your landing page should be well written and structured that it converts your reader to a customer. 

Interested to learn more about landing pages. Talk to Mike.

 

Why should I bother with Google?

 

At an average, Google processes over 40,000 search queries every second. Do you want to know how many that means? 

Click this link: https://www.internetlivestats.com/google-search-statistics/

That’s a lot of people using Google to find different information online. This includes products and services they need this holiday season. 

 

So how do you begin cracking your PPC campaign?

 

Consider using any of these suggested promos by Search Engine Journal:

1. Use time-stamped promotions such as early bird specials and doorbusters.

2. Give discounts such as a percentage off of the whole store, certain items, or specific service you wish to promote.

3. Considering a spend threshold for them to qualify to a discounted promo. 
(Example: get $20 off when you spend $50 or more.)

4. Give a free gift for bundled packages

5. Offer free shipping or shipping guaranteed by a certain date.

 

Now that you have thought of a campaign that will match your holiday deal or offer. It’s time to look for a digital marketing company that can help you cost-efficiently execute it for you. Call us on 1300 798 020.

 

Otherwise, learn more about the different digital marketing services we offer to various locations in Queensland. 

Google Bert Update: What you need to know

Google Bert Update: What you need to know

Google Bert Update: What you need to know

FACTS: Google reported 3,234 updates in a year, which is roughly 9 updates in a day last year. Most are minor changes, with a few major algorithmic updates – this includes the Google Bert Update.

 

So what is it all about?

 

BERT is an acronym for Bidirectional Encoder Representations from Transformers. 

 

What the heck does that mean?

 

Let us simply. It means that it is a process wherein Google added to its algorithm for it to better understand natural google processing.

 

So how does this affect your Google Page Rank?

 

Neil Patel shares these images:

sample Google BERT update

Notice that prior to the BERT update, when someone queries brazil traveller to USA need a visa, previous Google queries will reveal results pertaining to a US citizen who wishes to go to Brazil even without a VISA. 

 

Sadly, this is not what the searcher is looking for. What he needs is information on how to go to the USA if he is from Brazil. The BERT update understands this better thus providing with better and more accurate information. 

 

This means giving importance to account prepositions, which were previously taken for granted, such as “FOR” and “TO.” This also implies an additional focus on these types of queries:

 

  • Informational
  • Navigational
  • Transactional

 

This is HOORAY to google searchers because they can easily find the information they need without going through endless search results.

But how does this affect your SEO efforts?

 

For companies performing white hat tactics, like M Business and Marketing Solutions, this is a win-win. Here, we write for the people and not for the robots. It is not primarily to make the content rank on top but to deliver quality pages that give value to the readers. So, this means better page ranking for these efforts we have always been doing all this time.

 

BAD news for those who are just playing with keywords in their content because they will soon see their ranks drop.

 

We have already felt improvements with our site keywords upon implementation of BERT. Just look at it below:

 

Google BERT update

 

What should you do about it?

 

If you are still working with an SEO company that practices black or grey hat tactics, it’s time to make the shift.

 

Patience is a virtue, and this is true even here in the SEO world. We take value in the content that we produce to ensure you rank on top of page results. This means investing hours in research and keyword analysis to know the perfect combination for your campaign.

 

Work with us so we can better improve your online presence. Don’t be penalised by Google. Work with a company with a long-standing history of SEO Content Dev work. Call us on 1300 798 020.