Digital Advertising vs. Traditional Advertising in QLD | The Comparison

Digital Advertising vs. Traditional Advertising in QLD | The Comparison

Digital Advertising vs. Traditional Advertising in QLD | The Comparison


In these times where the old is continuously exiting and new trends are expanding, the global advertising industry is also changing real quick. For business owners in QLD, advertising their product is significant in reaching their target market. So choosing the right approach is essential.

 

Every single penny spent on advertising is important. Whether it’s a small or large business. Now, with a lot of options to choose from, which one suits you? See here the difference between traditional and digital advertising and which one is better.

 

Traditional Advertising in QLD

 

Benefits

Traditional advertising had been used since then to reach people. It goes through newspapers, radio announcements, flyers, and TV commercials in QLD. It’s easy to reach the local market. Flyers and newspaper suit a business that is working in one town.

Through traditional advertising like flyers, people can easily hold on a business’ information. They can pin it on their fridge or organizers and call on if they need their service.

 

Downside

Traditional advertising can cost more compared to digital advertising.

This may sound unbelievable but this is a fact. 

Printing fee is needed for material such as papers for flyers then there’s a mailing fee payment for the distribution of these materials. 

Why is a mailing fee needed?

Paper flyers don’t encourage larger engagements. Thus, the need to mail these out to potential clients. 

This does not happen with digital advertising. You may only need to design one and use social media, email, and other online resources to have it distributed. This makes it cheaper and simpler. 

It is also difficult to measure the reach and efficacy of traditional advertisements. For example, you can’t measure which product or services the customer will choose after seeing your advertisement. You can’t check if the advertisement had been effective or not. With traditional advertising, the sale rate is the only proof you can count on to see if the advertisement had done its job.

This leaves you and your marketing team in the dark. 

 

Digital Advertising in QLD

Its digital era now, so its no wonder if digital advertising has taken up its toll on traditional advertising. It’s becoming the popular choice especially with businesses that have a limited marketing budget. With just a few hundred dollars, a business can make their products and services known. No need to spend thousands in order to secure the best spot in TV and radio ads.

You can easily hire a digital marketing company who can work on your advertisement. They can manage social media posts and search engine for you. The cost of this will depend on the digital marketing strategy you chose. With digital advertising, reaching out to more people cost lesser thus makes you more known since more people are on the internet now.

 

Benefits

 

Sharing ability

Unlike with flyers, with digital advertising, your prospect consumers can easily share the good news. With just a click, they can easily spread out information about your products and services. Thus reaching more and more potential client for you. Make sure that your ads are engaging to ensure that you can hook up people with it.

Hire a professional digital marketing agency in Brisbane or Toowoomba to create a digital advertisement that is worth a thousand share. Learn more about our social media marketing services, today. 

 

Brand development

An updated social media accounts and website with quality content increases a business’ value. High-quality contents help build-up your brand. Thus leading to larger awareness for your business and creating more lead generation chances. Once your brand is developed, you can reduce marketing efforts later on.

 

Success tracking

Running a campaign on social media or Google, the success rate of an advertisement can be easily tracked. Real-time tracking is available with digital advertisement. There are tools that can be used to check which one is working for you and which is not. Tap a professional digital agency to help you with this. With digital advertising, your ad targets and budget controlling is just in the click of your hands.

 

Better gameplay

Large nationwide companies are probably out there paying tons for different advertisements to work for them. Competing with them through traditional advertisement will be hard for you. A well-planned high-quality digital advertisement with a professional digital agency will make an edge for you. It’ll create better gameplay for your business especially if you’ll work with a solid digital agency. Their expertise will help you and your business compete easier.

 

Choose M Business & Marketing Solutions

M Business & Marketing Solutions got it all for you. From creating the digital advertisement, website design and management, SEO, and social media marketing – we got you covered.

Do you need help in digital advertising for your QLD business? Let us help you. Check out our portfolio page to see some of our completed works.

The Role of a Digital Agency for Your Business Growth

The Role of a Digital Agency for Your Business Growth

The Role of a Digital Agency for Your Business Growth

 

Print, public relations, television and radio, and direct mail are traditional techniques used in marketing.

These marketing and advertising methods are under Traditional/Creative Agency. It focuses on presenting the business using a combination of creative advertising techniques. But it doesn’t touch more advanced technical agency practices like Digital Marketing, Content Marketing and Social Media, which is handled by a Digital Agency in Toowoomba or Brisbane.

Now, let us learn more about the services offered by a Digital Agency in Toowoomba or Brisbane, as well as the advantages it can deliver to your business.

 

Benefits of a Digital Agency in Brisbane or Toowoomba

In this modern time, Digital Agencies in Brisbane or Toowoomba can offer multiple digital solutions to many of their clients, along with traditional creative design and branding services. It understands the value of investing in advanced technology and maximises these efforts for your business to generate more leads and conversions.

It is focused not solely on the quality of the design associated with your brand, rather it ensures that every brand asset or application functions to help your business reach their goals.

It goes beyond the principles of design but considers the overall user experience on various digital platforms, whatever type of device may be used. Thus, a digital agency in Brisbane or Toowomba works in delivering a useful design that drives business growth. This means doing more than creating great aesthetics but including:

  • Web development
  • UX/UI web design
  • SEO
  • Social media
  • Content marketing

 

Why choose a Digital Agency?

People want to find the best products and services at a reasonable rate, at the quickest time possible. So they are going to shop around until they find the best deals, this includes doing it via their desktop, laptop or mobile devices. Thus it is important to cater to all of these avenues to ensure you are not losing on the chunk of the online market.

Do you need help with your business? We specialise in various industries. See some of the websites we have created.

Psychological Principles of High Converting Websites

Psychological Principles of High Converting Websites

Who doesn’t want to have a high conversion rate?

 

Well, in order to achieve it, you have to run experiments and do some testing to identify which one could have the largest effect on your conversion.

 

Apply the following psychological principles to your testing plans and uncover big gains with it.

Psychological Principles of High Converting Websites
  1. Law of Past Experience

Law of past experience explains that our experiences in the past contribute to our interpretation of current experiences.

This law is a little trickier than others simply because of these two main reasons:

  • First, past experiences are highly personal, so what influences a single person might have no effect on the other. 
  • And second, past experiences hold a weaker influence over our perception than most other psychological laws. So it can be overridden easily.

These past experiences such as “the chairs are for sitting” are both universal and powerful.

 

  1. The Law of Pithiness

The law of pithiness ( or the “law of pragnanz” in German) explains that we tend to order our experiences in a symmetrical, simple manner.

We usually choose things that are clear and in order. We are afraid of complicated and complex ideas or designs. This is why we are afraid of credit card terms of services and choose the simple return policies instead.

 

  1. Facial Recognition

Human faces can improve conversions.

As humans, we subconsciously watch for other humans. When we come across a human face on a website, immediately we jump to it and check the emotions that the face expresses. 

So when you put a face on your website, your visitors will notice it. But how can these human faces increase conversions?

 

 

  • Conveying Emotion

We all read human emotions, and whatever emotions we find displayed on faces influence our feelings about a website. So if a person looks happy or sad, we’re likely to feel the same. But be cautious of stock photos. Exaggerated (fake or unreal) emotions might just turn your visitors away

 

  • Attracting Attention

 

Faces can grab attention better than anything else. So you can use them to direct your visitors’ focus to the key elements on a page. 

 

  1. Principle of Cost/Benefit Analysis

According to Eliot Shmukler (of LinkedIn and Wealthfront), all growth can be boiled down to three:

  • Increase exposure (reach more people)
  • Decrease friction (make it easier to take the target action)
  • Increase incentive (create a better benefit)

 

The principle of cost/benefit analysis explores the interaction between the last two mentioned above. Human behavior is mostly influenced by the relationship of an action’s perceived benefit versus the perceived cost.

 

  1. Fitt’s Law

Page load time affects conversion rates. But what about the time required to take a desired action?

Fitt’s law proposes that the time required to move your mouse to a target area (such as sign-up button) is a function of (1) distance to the target and (2) size of the target.

You can increase CTR to a desired action by making the target large (a button rather than text for example) and placing it near the expected mouse location.

You can also decrease undesired actions such as cancellations by using a small target at a distance from the starting mouse position.

In WordPress, their UX follows the Fitt’s law. Actions like “Publish” use a large buttons while less frequent actions like “Move to Trash” use smaller text links.

These behavioral psychology “laws” are useful theories that are proven and tested. However it doesn’t go really smoothly. They sometimes overlap. And maybe violating a law while applying one law.

These are just guide to discover and plan powerful A/B tests. You need to run the tests to make sure which works best.

Results vary from website to website. So plan potential split tests and start improving your conversion rate. 

 

NOTE: This article has been adapted from the blog created by Neil Patel: 5 Psychological Principles of High Converting Websites (+ 20 Case Studies)

11 Web Design Principles To Increase Your Conversion Rate

11 Web Design Principles To Increase Your Conversion Rate

What is a conversion rate?

Conversion Rate is the percentage of visitors to your site that completes a desired conversion out of the total number of visitors. 

What is its importance to your business?

A high conversion rate shows that people want the things that you offer and they are able to get it easily through your website.

So how can you boost your conversion rate? Are there techniques or tips to increase your site conversion?

SEO, social media, creating lead magnets that convert are the common things that marketers use to boost their site’s conversion without realizing that an excellent web design is more than a pretty face but can make the conversion rate.

 

11 Web Design Principles To Increase Your Conversion Rate


How to Boost Your Conversion Rate with Design Principles

 

Below are important design principles that will give you a quick boost in conversions:

 

1. The Rule of Thirds

This is a popular photography principle that can be used to web design. You can visually divide a website page into thirds, vertically or horizontally.

 

The rule of thirds will give you nine equal squares. The four middle intersections are strategic places of interest that will give the most impactful design. In order to get people focused on the most important elements of your page, place it in the said intersections to boost your conversions.

 

2. Hick’s Law

This law states that the time it takes for an individual to make a decision depends on the possible choices he has. Meaning to say, by increasing your number of choices, the decision time increases as well.

 

In web design, you can increase your conversions by limiting the number of choices users have.

 

Here are few decisions that users have to make on your website:

  • Deciding whether to use the navigation bar or scroll down the page more
  • Choosing between making a purchase, reading reviews or browsing  products
  • Skimming the headlines to check which post to read
  • Deciding whether to share your post on social media or leave a comment

But there is a simple way to use Hick’s Law and it is to install a full-screen welcome gate on your homepage to cover the whole screen with a call to action. In this manner, user only sees one choice available at first and he needs to scroll down to see more choices.

 

Remember, the more you limit the user’s choices, the easier your website will be to use. And this would mean a high conversion.

 

3. The Use of Negative Space

In web design, whitespace is referred to as negative space that contains all of the empty spaces in between. Despite its name, negative space is a positive thing because without it, your website would be unreadable and unusable.

 

Negative space refers to the space between the larger elements on your page like the space between your header and content, or the space between your sidebar and your content. It also refers to the space between all the smaller elements such as the space between paragraphs, the space between lines of text, and the space between letters.

 

Giving extra attention to these forms of negative space on your site helps to keep everything legible, scannable and easy on the eyes that will definitely lead to high conversions.

 

4. Consider User’s Patience

People are most likely to get impatient when it comes to surfing the web. In fact, a study shows that a one-second delay in page load time results in a 7% reduction in conversions. (Isn’t it sad?)

 

Therefore every second counts when it comes to page loading speed. To check your page speed and troubleshoot some issues, run your site through these free tools:

  • KeyCDN
  • GTmetrix
  • Sucuri
  • Google PageSpeed Insights
  • Pingdom

Learn why you should update your website today.

 

5. Color

Color matters. It can play a vital role in usability, convey the meaning of a brand and the mood of the website.

 

When choosing a color scheme, choose a combination that tells the emotion that you want the brand to convey.

 

Once you already have a color scheme, do not forget to use contrast.

 

Use contrast to keep text, headlines and call to action buttons readable and noticeable. Your font and button colors should be in high contrast with the background. And the elements that you want to highlight should be in a color that stands out from the rest of your site.

 

6. F-Layout

A user’s natural behavior when browsing the web is reading the screen in an “F” pattern.

 

People first look from the left to right at the top of the screen and scan the page downwards, making small forays into the content. The area of a page that has the least amount of visibility is the bottom right.

 

If you want a high conversion, you can take advantage of this behavior and place the most important objects and call to action along the F-shape lines. Then place the less important objects in lower visibility areas.

 

7. The 8-Second Rule

You only have 8 seconds to get a visitor’s attention because that is the length of the human attention span. Might as well make these seconds count!

 

Here are tips to grab the attention of your visitor and boost conversions within the first 8 seconds:

  • Use power words to make your copy more enticing
  • Make use of animate exit pop-ups to re-engage visitors who lost interest
  • Include video, audio or other interactive content
  • Make signup buttons large, simple and clear
  • Use a large, benefit-driven headline that is brief and to the point
  • Use eye-catching imagery that tells the main purpose of your page

 

8. Do not forget to K.I.S.S

Keep It Simple and Stupid mantra can be applied to web design.

 

Simplicity is important when in terms of driving conversions. When creating a page, remember to have it as simple as possible to make it more aesthetically pleasing.

 

If we see too much stuff in one page, we usually get bothered and overwhelmed. Thus a low conversion.

 

9. Faces to Increase Familiarity

People love human faces.

 

Incorporate faces into your articles, testimonials and case studies, opt-in pages, and landing-pages to increase your conversions.

 

10. Gestalt Similarity Principle

The Gestalt principle is the law of similarity. It means that the human eye/brain likes to group similar objects together. It’s a mechanism that allows us to make sense of things, and to organize noisy environments.

 

This principle can also be applied in web design. You can group the items that you want to be associated with one another like testimonial boxes, conversion buttons, or images.

 

The law of similarity is important for the user experience. When you group all of the main elements of your signup form together, and keeping it far enough away from the other elements on your page, the user’s brain will be able to absorb the information quicker.

 

11. Source High-Quality Images

Low-quality images can drag down the quality of a blog post or piece of content. It can make or break a deal!

 

In fact, 60% of consumers are more willing to consider search results with images, and 23% are more likely to contact a business showing an image.

 

Also, you should avoid using lifeless stock photos that are irrelevant. If your content includes compelling images, you will have an average of 94% more views. How’s that?

 

Instead, use high-quality photos that give positive impact with your content and that feel personal because people like brands that they feel are similar to themselves.

 

So, which principles are you breaking?

 

Start fixing your web design by applying these things and you’ll never turn your visitors away.