Factors That Impact Your SEO Brisbane – Toowoomba (Part 2 of 2)

Factors That Impact Your SEO Brisbane – Toowoomba (Part 2 of 2)

We already know the importance and benefits of SEO (search engine optimization) for businesses.

By simply improving it, you can work to expand your visibility on various search engines, which includes Google, Bing and Yahoo, to help reach and engage more customers. How do you do this? Here are the factors you need to consider. Read on.

Factors That Impact Your SEO Brisbane - Toowoomba

Off-Page SEO


Aside from 
On-Page SEO  that we have discussed in the previous blog, we also have Off-Page SEO. But unlike On-Page SEO, you do not have direct control over. Nevertheless,  there are ways to improve your chances of having Off-Page SEO to work towards your advantage. These are some of it:

  

  • Links

You can build your off-page SEO through backlinks. However, you have to be mindful since spamming sites with your links can get your site to be banned from search engines. The easy way to do this is to build rapport with influencers who create quality content and who will link back to your site in their own content.

  

  • Social

Social signals such as likes and shares are also important off-page SEO factor. You have to look for quality shares from influencers to boost SEO. Make sure to publish only quality content so people will share your content with others.

 

  • Trust

This is an important factor in a site’s Google ranking. This is how Google identifies whether you have a legitimate site that visitors can trust. And the perfect way to improve your trust is through building quality backlinks from sites with authority.

You may not have direct control over what happens outside of your organization, however by simply creating and publishing quality content, you can increase your chances of improving off-page SEO. 

The more interesting your content is, the more likely others will share it on social media. The more people trust your content, the more search engines will trust you.

 

Black Hat vs. White Hat SEO

 

There are two approaches that organizations use when it comes to optimizing their sites for the search engines — black hat vs. white hat SEO.

Black hat SEO involves tactics that focus on optimizing content only for the search engines. It doesn’t mind the human visitors that will read and navigate the site content.


This kind of approach to SEO produces pages that are hard for people to read and will only look like spam. The sites may rank more quickly than those that are optimized properly, but these are more likely to be penalized or banned by the search engines quickly. 


Black hat SEO destroys the organization’s chance to build a site that is sustainable and able to bring in potential customers in the coming years.


Meanwhile,
White hat SEO is found to be an effective approach when optimizing your website for the search engines and having a sustainable business online. 


This approach to search engine optimization involves focusing on the human audience who will be reading the site’s content. Its goal is to produce the best content possible that is easy to read and navigate for visitors, at the same time following the search engine’s rules for optimization.

 

Conclusion

There are different factors that impact your SEO ranking but the best way to rank and have a sustainable online business is to follow SEO best practices and create effective content that your visitors will find valuable. This may take time but it will definitely bring in new organic site traffic in the years to come.


Do you want to improve your SEO? 


Need help to reach and engage more customers?

 

Contact us TODAY!

How SEO Works

How SEO Works

“What is SEO? How does it work?”

 

These are the common questions thrown by businesses especially those thinking to have their own website. This article helps in shedding some light to this most common question.

How SEO Works | Factors that influence your on page ranking

SEO Defined

SEO, which means Search Engine Optimization, is used to increase the number of visitors to a website by achieving a high-ranking placement in the search results page of search engines such as Google, Yahoo, Bing and others. It makes certain changes to your website design and content making your site more attractive to a search engine.

 

Basically, SEO is a process that organizations rely on to ensure that their site ranks high in the search engines for relevant keywords and phrases. So by improving your SEO, you can work to expand your visibility on the search engines to help you reach and engage more customers.

 

Now let’s understand the factors that can impact your search engine optimization ranking which include on-page and off-page factors.

 

Content Marketing

Content is effective whether you are attracting the search engines or helping your organizations make connections with site visitors.

 

If your site has more quality and relevant content, the more likely search engines will be to rank your pages higher on search engine results page (SERP). And if you have  more engaging and effective content, the more likely visitors will spend more time on your website and possibly make a purchase.

 

Remember to create a well-written content and pick topics that your audience can relate to. The following are some types of content that can help improve your search engine rankings:

 

  • Social Media Content
  • Tutorials
  • Blog Posts and Articles
  • Videos and Audio Recordings
  • Infographics (or other visual content)
  • E-books and Whitepapers

 

You should also note to use SEO keywords and phrases — these are relevant words and phrases that a search engine user might use when looking for answers, products or services. These things can improve your chances of ranking higher on the SERP.

How fresh your content is can also affect your search engine ranking.Thus, it is important to create new ones, update or rewrite your old posts and make them more informative by adding information or figures.

 

Creating content takes time and effort. However, great and quality content can help your audience understand your organization and can result in high-ranking in search engine.

 

On-Page SEO

 The on-page SEO factors are elements happening on your website. You have full control over these which means you can work to improve these factors by following best practices for SEO.

 

Some of the few on-page SEO factors that can actually contribute to improving your search ranking are the following:

 

Internal Links

Building hyperlinks or internal links to other content on your site can help search engines learn more about your site.

 

Image Name and ALT Tags

Include keyword or phrase in the image name and alt tag if you are using images on your website or blogs.

 

Meta Description

This will allow search engines to know a little bit more about what each page is about. The meta description on your website will also be used by your visitors to better understand what the page is about. This should include your keyword and provide details to tell your audience what the content is.

 

Title Tag

This will tell the search engines what your page is about. This should not be more than 70 characters including the keyword your content focuses on and your business name.

 

Sub-headings

Sub-headings can make your content easier for visitors to read. It can also help improve your SEO. You may use H1, H2, and H3 tags to help search engines understand what your content is about.

 

Make sure to avoid over-optimization otherwise, Google and other search engines will penalize your page when using keywords too many times. See to it that each content focuses on just one or two keywords to make sure that it is specific and relevant. 

 

Other factors that impact SEO are off-page SEO and Black Hat vs. White Hat SEO.

 

Now that you have learned what SEO is and how it works, start making changes to your site to improve your SEO and your rankings on the search engine results page. 

 

Remember to make your content valuable and relevant to your audience.

Say NO to DIY Website Design | Reasons Why You Shouldn’t Do Your Own Website

Say NO to DIY Website Design | Reasons Why You Shouldn’t Do Your Own Website

With many free template builders that can help you build your own website in just a few hours, it is tempting to simply do it on your own. But you shouldn’t give in to this temptation as it will lead you to more headaches in the future. This is unless  you are a seasoned web developer or web designer yourself.

Say NO to DIY Website Design | Reasons Why You Shouldn’t Do Your Own Website

What are the dangers that go with a DIY website design? Here are some of these:

 

Lack of Beauty

 

According to SAGipl, about 66% of users will prefer beauty over plain design in a matter of 15 minutes. So, if your website does not have that “A” factor that will make it stand out from the competition, there is a big chance that they will leave your site and choose a different one. 

 

Yes! You have the power to do it with DIY websites. But only skilled and qualified web designer in Toowoomba or Brisbane can do this perfectly for you. 

 

Thus, rather than gamble with an inferior layout and jumbled colours mixed into your website due to limited features and tools, let the professionals handle it. 

 

Decreased Conversion Rate

 

You must be wondering how a DIY website can affect your conversion rate. Well, here is something you need to know. 

 

Web designers consider a buyer’s journey whenever they design a website. This includes the placement of your nav bar, the colour of your buttons, the location of your forms and even the type and size of the fonts that you are going to use. It took them years to know the perfect formula that will ensure your website will have increased conversion.

 

This is something DIY website design templates can handle. It is something that these professional website design experts have earned through their years of experience. 

 

Say Goodbye to Security and Support

 

This is probably one of the most important reasons why you shouldn’t have  a DIY website – SECURITY and SUPPORT. 

 

At an average, more than 30,000 websites are hacked each day. This makes website security an absolute must for any website owner.

 

Surely! You can create your own website but maintaining and securing it is free from website hackers is another thing. With professional website developers, you are guaranteed they will keep your website secured so long as you are working with them. Some may even give you free hosting services for their packaged services. This ensures you can focus on the core of your business while they design a beautiful website that works for your business.

 

These are just three reasons why you shouldn’t do a DIY website for your Toowoomba, Brisbane, Warwick, Ipswich, Gold Coast, Sunshine Coast, and other cities in Queensland. Let us help you design and develop your website. Learn more about our services.

How often should I redesign my Toowoomba or Brisbane website?

How often should I redesign my Toowoomba or Brisbane website?

Change is a constant thing in our world, especially at this time where everything is fast phasing. You and your business must always be up to date as it is significant to your business’ success. 

 

 

How often should I redesign my website in Toowoomba and Brisbane

If you have a website in Brisbane or Toowoomba, then it is better keep it enticing by adding colourful visuals, fresh content, and exciting deals. But how often do you need to redesign it? Check the following factors, listed below:

 

It looks outdated

Time is changing, as well as how the new era’s websites. If your site looks like from the prehistoric age – where the visuals and content seem older than time – your users won’t be able to get the gist of your business.

Your websites represent you and your business. If it is disorganised, outdated, hard to understand, and the visual is unappealing – your users will leave and choose another side. It must be clean, modern, visually appealing, and easy to understand to keep your users hooked.

Also, ensure that your site is using the latest standards, codes, and technology. Keep your site running under modern web standards and practices in Toowoomba and Brisbane. This can affect the speed and ranking of your site.

 

You can’t manage it alone

Does your site run with CMS or content management system? If yes, then it is easy for you to manage your site. But if you have a lot on your plate then you need a professional website manager.

 

It is not mobile-friendly

The rate of mobile users in Toowoomba and Brisbane keeps on rising. So your website must be mobile user-friendly. More people are on their phones rather than their laptops or desktops. They like to access almost everything now through their mobile phones because it’s easier and handy.

Make sure that your website is easy to use for mobile users. The sites that are mobile user-friendly have higher rank sites in Google.

Now, if your website doesn’t have issues like what was mentioned above – here are the other factors you can check on. Try to consider these things.

 

Website and goal alignment

Is your site aligned with your goals? Wait, do you even know what your goal is? Try to list down them now and align them to your site’s work.

Ask yourself. Do you want to showcase your work? Or do you want to get leads? Make sure that your website’s content targets your set of goals. If you want to show your workmanship, try adding image gallery and testimonials of it. If your goal is to get leads, perhaps try a marketing strategy to your website. Make your site work for you and reach your goals.

 

Get your head on the game

You might be falling behind the competition. Have you checked your competitors’ site lately? How does it look? What do they offer? Is there anything new?

Don’t be afraid to check on them. This will give you a hint on what you can do to get ahead in the game. Don’t let your site fall behind. If your site seems to be behind them, consider changes. Go on and take new steps forward.

Check to see our portfolios

 

Low site ranking

Does your site shows on top of the list or even on the first page of google? Or it shows far below? Don’t let your website’s rank be pushed down below. Work on your SEO and content to be and kept on that first place.

 

Incorrect audience

Is your website tailored to its targeted audience? For what age is it for? Is it for the adults or for the Millenials in Toowoomba and Brisbane? Make sure that your website’s content is focused on the age group it’s targeting. Research about your audience and how your site can be inviting to them.

Conclusion

Always take new steps. You’ll need it. Go on and keep improving your contents and visual. Don’t let your website be stuck to where it started. Keep with the phase of the internet world and don’t let your website fall behind.

You might not need a new website for now but you will surely need one soon. The internet world keeps on changing. Advancement and improvements are everywhere. Redesign your website as often as you need to. To reach goals and target the correct audience. Make it work for you. Change is not bad, especially if it will keep you on top.

How Can A Toowoomba-Brisbane Digital Advertising Strategy Help Your Business

How Can A Toowoomba-Brisbane Digital Advertising Strategy Help Your Business

How Can A Toowoomba-Brisbane Digital Advertising Strategy Help Your Business

 

 

Last Monday, we have discussed how early planning can help you better prepare for the holiday season. Today, we share with you the many advantages and benefits a digital advertising strategy can bring to your Toowoomba-Brisbane campaign. Read on to know more. 

 

Choose your digital advertising strategy

 

Here are the most popular digital channels you can use for your holiday campaign:

 

Retargeting

Retargeting, also known as remarketing, is an effective choice to market your promotions during the holidays. 

How does it help?

 

Let’s look at the facts first. 

Approximately 2% of first-time website visitors buy or complete a form online. So what happens to the remaining 98%? Where do they go?

They go and search around hoping to find other deals. Before you know it, they wouldn’t even remember they have visited your website. 

Retargetting helps remind them that they have once shown interest in one of your products or services.This is done through the “cookie” that is set on their browser. Thus, they are constantly reminded that they have looked at one of your products and services.   

 

Email marketing

Email marketing requires a strategic approach. Otherwise, your efforts can easily go to waste.

So how do you make it work towards your advantage?

Begin by analysing your database. Divide it based n your customer’s buying history. See what they like. Then craft a unique newsletter that will fit the taste and preferences of these groups.

You may also send them holiday wishes as part of keeping in touch with them. 

 

Pay per click (Google Ad Words)

Running a campaign through google ad words can maximise your sale during the holiday season. This will make your business stay visible on the search result on Google, especially if you have very competitive keywords.

Let us help you run your Google Ad Words campaign. Talk to us

 

Social media

Make sure to have a regular post on schedule especially for your:

  • Holiday promotions
  • Product sales
  • Other business updates

Make a schedule of what to post on your business accounts. Use your business social media account to advertise your products and create a good connection with your customers.

You may need to hire additional staff for this one to help your social media accounts updated. The festive season is hectic, your staff can cover up the posts and responds to customer’s inquiries for you.

Don’t have time to manage your social media profiles? We can do it for you. Learn more

 

Blog post

Plan your blog post. Make sure to promote your products that are in the season. Your customer will be looking for it. 

Don’t have a blogger to write these for you? Let us strategically craft engaging blog posts for your business. Learn more about the importance of blogging to your SEO ranking, today. 

 

Prepare your website

 

Make sure to check the following for your website:

  • Is your website mobile user-friendly? More people are now using their phone to shop online.
  • Is your site ready for the traffic? You should expect a burst in the website traffic during holiday seasons.
  • Have you checked your order/inquiry forms and check out process? Make sure that it is all working fast.
  • Are your sites loading fast? 
  • A survey from Google found that 47% of consumers in Australia leaves a page that takes loading longer than 3 seconds. So make sure to test and prepare your website’s loading process.
  • Check for broken links in your website.
  • State clearly the cut off dates of orders and delivery. Also, include your operating hours. If possible, add an order online, delivery, and store pick-up options.  

Get these things in order so your customers will have a pleasant experience with your website. This will make them come back for more.

 

Need help with website redesign? Learn more about our New Financial Year Sale Offer

 

Take note of the important holiday dates

Make sure to pin these dates on your work boards. This will make you reminded of the festive events and get your business ready for each of them.

  • Queen’s birthday
  • Melbourne cup
  • Australia day
  • Hanukkah
  • October fest
  • Halloween
  • Christmas eve
  • Christmas day
  • Boxing day
  • New years eve
  • New years day
  • Chinese new year
  • Back to school

 

 

 

Hopefully, you can take on these tips and make yourself and your business ready for the happiest, busiest, and the most festive quarter of the year. Make sure to not forget to offer a return policy, extended warranties, and exchange policies. Also, adding other payment methods such as paying with credit cards can help you get ahead of the game.

Your business’ operation is important. Take these tips and be prepared but do not forget to enjoy the festive seasons with your loved ones! Happy holidays!