Everything on the internet is either a piece of content or a link (between pieces of content). – Business2Community
This is a fact. Thus, even the images you place on your blogs, news and website matters a lot, especially if you wish your website to rank in Google and Bing.
How does Image SEO help in this aspect?
By providing Google Bots with a clear idea of how your website is structured, it enables them to easily crawl your website. This often results in higher page rank results.
What does this imply?
This means including how you format, name and position the images you place on your website. So where do you start?
Reduce Image Sizes
You start by reducing your image sizes because this affects your site’s overall speed. Of course, the slower the loading time your page takes, the less likely it will be ranked higher.
Scale the Sizes of your Images
Not all websites are created equal, especially if you are using different CMS such as
Know the best size that will best fit your website, which will scale down.
Refrain from Stock Photos
We all understand that using stock photos are easier and faster. But, if you want to get the approval of Google, it’s better to use original image content. Not only will it make your images unique, but it also helps in your branding.
Never forget your Alt tags, Titles and Captions
Do due diligence when publishing your image. This entails ensuring they have appropriate titles, captions and alt text relevant to the keyword and topic of the web page. Otherwise, you may find these images pulling your ranking down, rather than helping it move up.
These are just some SEO image tips you may consider that can help you compete online. For more of your questions and queries, send us a message. Otherwise, leave a comment in the box below.